Business Use/Case Studies

An aggregation of all the case studies and examples of how businesses can use microblogging to improve customer service or increase sales.

Positive:

Comcast/Michael Arrington on Twitter: Michael Arrington from Techcrunch complains after a 36 hour internet outage, and after phoning Comcast, uses Twitter to complain. He gets a response within 20 minutes

Qik/DavidCushman on Twitter: Qik Marketing Director Jackie Danicki responds to a tweet about problems with Qik.

Negative:

Brandjacking:

Exxon: Fake.

Companies on Twitter:

Automotive:

General Motors Europe: GMEurope

Harley-Davidson: Both Harley_Davidson and hdmoco. No details on whether they are official channels.

Honda: Alicia_at_Honda – U.S. Corporate Communications staff member.

Suzuki Motorcycles U.S:

Tesla Motors: Official Tesla account.

Baby products:

Graco:

Magazines:

Car Magazine: (Bauer Media) News feed

Car Magazine: (Bauer Media) Car magazine Associate Editor Tim Pollard.

Motorcycle News: (Bauer Media) News feed and interaction.

Technology:

Comcast: Customer service and engagment. Posts replies.

Dell: Customer service and engagement by a number of Dell employees.

Travel

SouthwestAir: Twitterfeed broadcast.

Virgin America: Broadcasts messages. No replies.

Virgin Cruises: Broadcasts messages via Twitterfeed. No replies.

Comments rss
Comments rss
Trackback
Trackback
  • http://www.140char.com/2008/07/case-study-qik-using-twitter/ 140Char » Case Study: Qik using Twitter

    [...] Business Case Studies [...]

  • http://www.royalholidayclubbed.com Harpy´s Nightmare

    This is a great site – and this shows the power of social media on the net.
    Never before has the consumer had so much voice.

    My grievance can be found here and I have used Twitter to help reclaim against the company….check this out before it happens to you and your vacation, if not life, is ruined by worry!

    Harpy´s Nightmare

  • http://blog.shoutem.com/2009/04/22/best-microblogging-blogs/ The 4 Best Microblogging Blogs on the Web « ShoutEm

    [...] work building up 140Char. This blog includes not only news, but also tools, a job search as well as several case studies on the use of microblogging. One popular series of articles is “Tweet of the Week” which [...]

blog comments powered by Disqus