140Char

An aggregation of all the case studies and examples of how businesses can use microblogging to improve customer service or increase sales.

Positive:

Comcast/Michael Arrington on Twitter: Michael Arrington from Techcrunch complains after a 36 hour internet outage, and after phoning Comcast, uses Twitter to complain. He gets a response within 20 minutes

Qik/DavidCushman on Twitter: Qik Marketing Director Jackie Danicki responds to a tweet about problems with Qik.

Negative:

Brandjacking:

Exxon: Fake.

Companies on Twitter:

Automotive:

General Motors Europe: GMEurope

Harley-Davidson: Both Harley_Davidson and hdmoco. No details on whether they are official channels.

Honda: Alicia_at_Honda - U.S. Corporate Communications staff member.

Suzuki Motorcycles U.S:

Tesla Motors: Official Tesla account.

Baby products:

Graco:

Magazines:

Car Magazine: (Bauer Media) News feed

Car Magazine: (Bauer Media) Car magazine Associate Editor Tim Pollard.

Motorcycle News: (Bauer Media) News feed and interaction.

Technology:

Comcast: Customer service and engagment. Posts replies.

Dell: Customer service and engagement by a number of Dell employees.

Travel

SouthwestAir: Twitterfeed broadcast.

Virgin America: Broadcasts messages. No replies.

Virgin Cruises: Broadcasts messages via Twitterfeed. No replies.