Business Use/Case Studies
An aggregation of all the case studies and examples of how businesses can use microblogging to improve customer service or increase sales.
Positive:
Comcast/Michael Arrington on Twitter: Michael Arrington from Techcrunch complains after a 36 hour internet outage, and after phoning Comcast, uses Twitter to complain. He gets a response within 20 minutes
Qik/DavidCushman on Twitter: Qik Marketing Director Jackie Danicki responds to a tweet about problems with Qik.
Negative:
Brandjacking:
Exxon: Fake.
Companies on Twitter:
Automotive:
General Motors Europe: GMEurope
Harley-Davidson: Both Harley_Davidson and hdmoco. No details on whether they are official channels.
Honda: Alicia_at_Honda – U.S. Corporate Communications staff member.
Tesla Motors: Official Tesla account.
Baby products:
Magazines:
Car Magazine: (Bauer Media) News feed
Car Magazine: (Bauer Media) Car magazine Associate Editor Tim Pollard.
Motorcycle News: (Bauer Media) News feed and interaction.
Technology:
Comcast: Customer service and engagment. Posts replies.
Dell: Customer service and engagement by a number of Dell employees.
Travel
SouthwestAir: Twitterfeed broadcast.
Virgin America: Broadcasts messages. No replies.
Virgin Cruises: Broadcasts messages via Twitterfeed. No replies.
