Twitter has been making some more hires recently – first up is Robin Sloan, who joins to handle media partnerships. Sloan previously worked as a strategist and executive at Current TV. During the first presidential debate of 2008, Sloan built an application to overlay tweets on the bottom of the screen. Spookily he was also the author of Twitter’s 5 billionth tweet.

Also joining is user experience designer Mark Otto, who worked at ZURB, an interaction design firm whose listed clients include TinyPic and CC:Betty. And finally Dan Webb, the London web developer behind Twaudio, which brought MP3s to Twitter through direct uploads or recording.

(Hat tips to Venturebeat and Louis Gray)

Louis estimates the total number at Twitter to be around 158 following a regular weekly pattern of hiring. It seems as if the desire to evolve and most importantly monetise, will be the main drivers. After all, the user experience of the Twitter website hasn’t changed in great detail for some time (The main added features have been the new Retweets and Location), and meanwhile 3rd party clients are constantly finding new ways to improve on the default experience.

Beyond the UI for consumers, this could really be about improving the experience for the monetisable advertisers, marketers and customer service teams. Big businesses are generally used to working with well-polished, expensive systems, and polished controls/dashboards for business use will add to the draw for mainstream business.

Councillors in Cornwall, UK, are in trouble after claims a number of them used Twitter during a meeting to mock other members – the same behaviour that takes place in the backchannel of every social media conference.

They could face being reported to the authority’s standards committee and if they’re judged to have broken the code of conduct for inappropriate comments, could face suspension.

The tweets apparently included:

“naughty boy!”

“high level of accidental sexual innuendo in the council today”

“she said phones must be switched off. (I love that we’re completely ignoring that instruction)”

“chairman indirectly instructs us not to tweet from the meeting. Whoops!”

Cornwall Council has said that it is currently developing a social media policy which recognises the potential for social networking tools to communicate and engage with the public, but would also highlight the importance of regulating usage to avoid anything which could adversely affect its reputation.

I think it’s quite surprising there are still Government organisations which aren’t operating with even a basic social media policy in place – but at the same time, we can only hope politicians and councillors remain encouraged to show their human side of social networks rather than being regulated into the same impersonal figures which many people feel disenfranchised from.

Stolen Twitter accounts appear to be commanding a premium amongst hackers sharing details on forums.

Data stealing software is a risk to your details for any site, but according to Kaspersky researcher Dmitry Bestuzhev, he’s seen  a Twitter account with just 320 followers offered for as much as $1000. In this case, the three-letter username may have influenced the price.

That compares with Gmail accounts for $82, Rapidshare accounts for $5 per month, and other sites including Skype and Facebook. Bestuzhev also went on to say Kaspersky had detected 70,000 data stealing programmes in 2009, which is twice as many as in 2008.

Twitter is likely to be a preferred route to spread malware as links can spread in near real-time to hundreds or thousands of followers – each of whom can quickly and easily repeat a malware message to their own network.

Malware messages are also hidden by shortened urls, and with the amount of links spread via Twitter, there’s a good chance people are less suspicious than seeing the same links in an email or IM message.

It’s a reminder to make sure you use a unique password which is a mix of alphanumeric characters, and to change it regularly. Be careful of sharing it with third party sites and tools which aren’t using Twitter’s OAuth protocol, and be careful with links being posted by others – even including people you trust.

(Via Computerworld)

In the past, tweets have been produced on behalf of astronauts, but they were actually posted by someone on the ground…

Now though, that’s changed…

The first tweet to have been constructed and posted from space

So 8.13am on January 22nd, 2010 marked one small tweet for man, and one giant leap for microblogging kind…

I wish I’d been online at the weekend and spotted the following story first, because it’s probably my favourite example of national newspapers completely screwing up reporting on Twitter.

In summary, the Express published a story (since removed from their site), which claimed the BBC was publishing Twitter accounts with 0 or 2 followers. Malcolm Coles was quick point out that the two Express writers had managed to use the figures for the number accounts were Following instead of being Followed by.

Meanwhile No Rock And Roll Fun has a great detailed write-up of the complete article.

Even though the story has been removed from the site, the Google cached copy is currently still available.

The truly sad thing is that many people were pointing out the problems with articles this bad years ago. In December 2008, I wrote about ‘Probably the worst article on Twitter in the world’.

I’m beginning to suspect some kind of journalistic conspiracy – possibly due to the fact @ashtonkutcher has more followers than the UK newspaper industry. Either that or stories about websites are still seen as a bit of quick filler to be rushed through and stuck somewhere to fill a gap. Either way, is it really that hard to find a journalist, writer or blogger who actually uses and understands Twitter?

UK Journalists on Twitter.

Journalists on Twitter – MuckRack.

If you were one of the people shocked and appalled when it was revealed that President Barack Obama never actually used his Twitter account to chat to his 2 million + followers, then you’ll be happy to know he’s now a published Twitter user.

President Obama ‘pushed the button’ on a message on the @redcross account “President Obama and the First Lady are here visiting our disaster operation center right now.” I’d guess the reason it’s in the third person is that it was probably written by someone else, rather than any bizarre third-person view the President has of himself. The next tweet confirmed the historic event: “President Obama pushed the button on the last tweet. It was his first ever tweet!”

It’s interesting that someone persuaded him to tweet on behalf of the Red Cross and perhaps raise a little more awareness and support for their work dealing with the Haiti disaster – it’s got 50,000 followers as opposed to ‘his’ own account @barackobama with over two million, which surely would have raised more funds?

And before anyone starts getting their hopes up that they’ll be exchanging @ replies and DMs with the President himself from now on – I suspect there are still a number of reasons why we won’t see him regularly tweeting – not least the potential security risk of disclosing his location. Which I guess also rules out Foursquare…

Should Twitter let you post more than 140 characters, include more metadata in tweets, or include embedded images?

Two prominent internet voices, Dave Winer and Robert Scoble have both recently posted their views on how Twitter should improve it’s core product. Dave Winer proposes that using the basis of SMS as a reason for not expanding the core capabilities of the service is wrong, and that Twitter is really SMS 2.0.

Meanwhile Robert Scoble uses the claim Twitter’s web traffic is flat to suggest 14 ways for the service to become more engaging. Number 1 is to remove the 140 character limit and to allow photos and videos in line to ‘communicate something more than the metaphorical equivalent of a grunt.’

The question is whether either of them is right – from a more technical standpoint, I think there’s a valid viewpoint that Twitter could expand the data accompanying a tweet in some way to give more value when it’s referenced by other services.

But I think it’s an incredibly bad idea for Twitter to lose the 140 character limit, and allow inline photos and videos.

For starters, a service already exists for that, called Facebook. Scoble references it as a more entertaining service for that reason, but I wouldn’t agree. Twitter is fun and engaging in creating conversations and quick observations – for both work and pleasure, whereas Facebook is a way to catch up on all the intimate details of your close family and friends.

It also ignores the myriad of ways that people interact with Twitter already – if I want the basic web service on PC or mobile it’s available. If I want greater adaptability, there’s Tweetdeck, Seesmic or many of the other clients. A huge number of clients are available to cater to almost every need – therefore removing the problem of Twitter attempting to do it. Every change made by a major social network is analysed endlessly, and attempting to please everyone results in something which pleases noone.

Increasing the scope of Twitter also infringes on the Twitter ecosystem of third party businesses – embedding images instantly removes the need for the likes of Twitpic, and suddenly increases storage costs for Twitter.

And suddenly you lose a unique network, and instead you have a Facebook also-ran.

So now – I don’t think we should lose the 140 character limit just yet.

Sky News is installing Twitter client Tweetdeck as default software across journalists computers to encourage and integrate social media for newsgathering and reporting, as revealed by Journalism.co.uk.

It will be on all staff computers within a month, and as part of the move, Sky’s ‘Twitter Correspondant’ Ruth Barnett will move to Sky’s Westminster bureau. Since her appointment, around 90 staff have their own Twitter accounts, and the idea is to no longer ‘ghettoise’ it as the role of one person.

Sky already publish a feed from Sky News @SkyNews, and @SkyNewsBreak, which reveals breaking news before it’s even made it onto the main website.
“There aren’t so many users as Facebook, but they are deeply engaged and it can be applied in so many ways,” Executive Producer Julian March told Journalism.co.uk.

What’s interesting is that this is an official announcement and policy for all staff – many organisations are already using Tweetdeck or similar tools on an unofficial basis – usually requested on an individual basis. Certainly many of my colleagues at Absolute Radio have been using Tweetdeck for ages, while I currently use Tweetdeck and Seesmic Desktop together for two different purposes to avoid mistakenly cross-tweeting. Still others I’ve spoken to are using web-based solutions such as Splitweet, removing the need for downloads and installation.

The announcement is also good timing for Tweetdeck, which has just rolled out a new version of its iPhone app, countering some of the publicity around the acquisition of Ping.fm by Seesmic. Official corporate adoption is going to be just one of the measures in the popularity and success of Twitter clients as we enter a period of serious consolidation by the main players.

British hypnotist Chris Hughes is intending to set a record for the largest online hypnosis session via webcast on Monday, January 4th, at 8.30pm GMT.

Apparently he’ll test those that signed up in a 30 minute session for susceptibility to hypnosis, and then ‘Socialtrance‘ will begin.  Epileptics, pregnant women and those under the influence of drugs and alcohol shouldn’t take part, and the aim is to apparently put people in a good place for 2010 as well as introducing them to hypnosis.

And interestingly, although the webcast itself will be done via audio, so all you need is a net connection, comfy chair and headphones, you need to sign up via your Twitter or Facebook account. Which obviously then sends out a message on your behalf to say you’ve signed up. (Examples)

‘Just registered for #socialtrance, the online hypnosis world record attempt with Chris Hughes. Get involved! http://bit.ly/socialtrance‘

It’s been reported in several places that he’s planning to hypnotis people via Twitter, which obviously isn’t true – but it ties into Twitter hype far better than ‘Hypnotist markets online hypnosis session via Twtter’!

Either way, it seems to be working, with just under 5000 people signed up to attend with a little under 48 hours to go – especially considering he originally aimed for around 2000. Whether or not people will turn up, or indeed fall under hypnosis is another matter, but it’s definitely further proof that unusual events and concepts can market themselves pretty well simply by building in connectivity to Twitter and Facebook – which can then lead to media coverage – which then builds on the Twitter and Facebook marketing.

A guest post by Lauren Fisher, who specialises in online PR and social media at Simply Zesty – and can be found on Twitter at @laurenfisher.
As we look forward to a brand new year, I’m sure the burning question on everyone’s lips is – what’s going to happen to microblogging in 2010? In a year that saw Ashton Kutcher reach 1 million followers on Twitter and MSN launch their own microblogging service (and MSN China clone Plurk – Dan), the next year certainly has a lot to live up to. Here, I offer a few of my own predictions for microblogging in 2010, with Dan’s thoughts below.

Increased use in organisations

I’m talking here about internal use of microblogging, as a way for colleagues to collaborate and communicate with each other. We’ve seen Google Wave emerge as a tool for professional, organisational use and I think this is the path that microblogging will take in 2010. I’ve already written on here about my thoughts on Yammer (which I still stand by) and I think we will see microblogging tools play a bigger role in internal corporate communications, as an easy and efficient way to communicate with each other. The benefits of realtime will be no more paramount than for businesses.

Dan: Totally agree, although I’m not sure I’d pick Yammer out as the key product in this area – the move is towards integrating microblogging as part of a collaborative and project management toolset – e.g. Salesforce Chatter. The novelty of an ‘internal Twitter’ is fine, but doesn’t convert those who don’t like Twitter, or those happy to DM via Twitter already. Integrated tools give reasons for people to get involved.

Twitter Declining

I won’t be the first, or last, person to say this but I think Twitter may have reached its height of popularity and I think numbers will start to dwindle, albeit slowly. The love affair with Twitter has been exciting, but it might just be over. The avalanche of spam accounts has a part to play here, but I think that when Twitter reaches its highest point of saturation, is conversely when you start to lose value in the site. It has become incredibly noisy and I am beginning to question the real use of it.

Dan: I agree to some extent. I think some of the expansion already has been down to a huge number of spam accounts, and it’s something Twitter has started to tackle, but will always be a huge problem. The lesson here is to learn from the most popular 3rd party apps – Tweetdeck and Seesmic for example, which allow far better filtering than Twitter itself. The noise levels don’t bother me too much because I’m fairly selective about who I follow (Hard to believe when I’m following almost 2k people!)

Microblogging as customer service

I think that more and more companies will embrace microblogging in 2010, beyond the extent we’re seeing now. Businesses will realise the potential of microblogging as a customer service platform though, rather than a place for sexy social media campaigns. I don’t think there will be many more hashtag competitions, we’ve had pretty much every variation of these! I hope that more companies will realise the value of microblogging to source and, most importantly, solve issues for customers. As consumers, we are expecting everything to be solved in real-time and this is what we’ll expect businesses to cater to. The power of crowdsourcing will also be recognised more and we’ll see more companies opening up product development to the masses.

Dan: Totally agree that almost every company should be using Twitter as an integral part of overall improvements to customer service. I expect to reach any tech company via Twitter, and those that do have an active role tend to respond quickly and get my repeat business!

No to video microblogging

It’s not an area that’s really taken off and I don’t think 2010 will be the year for video microblogging. Some sites have made a good attempt, such as Vidly, but once the initial shine wears off the uptake is slow. I simply don’t think that microblogging lends itself to video. A quick text update is one thing : shooting, uploading and tagging a short video is another. We’re still not as comfortable in front of the camera as we are in front of the keyboard and I don’t think this will change any time soon.

Dan: Damn it – this is an area that comes back to haunt me after I made a prediction on video at a conference that Seesmic’s original video blogging platform would take off in 2009. And I was wrong for exactly the reasons above. I’d say for the over 20s, audio blogging such as Audioboo is more accessible. However, I think there’s a huge group of teenagers who are very accustomed to broadcasting themselves on Justin.tv and Ustream. If someone taps into that market and can lure them away from sites which are heavily integrating with Facebook, Twitter etc, then we may see video microblogging take off in a couple of years. It’s also likely to be primarily mobile, and the odds are people will still video other people rather than themselves…

Location –based microblogging

If Twitter is to continue growing in 2010, I think the answer could be in location-based services. As mobile internet usage rapidly increases, we’re all going to be using location services more. If we can make real connections on Twitter with those that are physically close to us, as a more integrated part of the whole microblogging experience, this could prove incredibly popular. Integrating tweets at real-world events such as concerts and sport events will also become more popular, bringing people physically together.

Dan: Totally. I’m surprised there hasn’t been more integration between location, microblogging and special offers, but that’s definitely going to arrive this year – look at mobile social location games like Foursquare, or Google stepping up their location-based efforts. And events are a huge influence on bringing people together on Twitter – the FA Cup, the Superbowl, Eurovision etc as examples…

Integration with sites

As more people will be moving away from Twitter itself, I think microblogging will play a bigger part in existing sites. The new redesign of LinkedIn sees the now familiar stream of status updates with more prominence and I think this is probably the way many sites will go, including email services, encouraging even further interaction between people through short updates. As we become increasingly productive online in 2010, we’ll expect the microblogging functionality to feature more heavily in sites we’re already visiting, than having to go to a separate site.

Dan: Twitter, Facebook and Google are the three services that you should expect to seemlessly be integrated into almost every site you visit in the next 6 months. Each one is becoming very close to the single unified ID many people have talked about…

Microblogging in 2010 – what do you think?

Everything might seem normal here (Especially compared to www.thewayoftheweb.net), but behind the scenes the upgrade to Wordpress 2.9 appears to have caused some issues, so I’ll ask your patience while I get out my hammers and socket wrenches and fix it all..

There’s been a lot of talk about the proposed revenue model for Twitter which will seek to monetise businesses and brands using the microblogging service. But as yet none of the paid services has appeared – but one business-specific feature is now in a limited beta test.

It’s called ‘Contributors’ and manages multiple users to a single account by placing the byline of the user to their tweet on the main account. Imagine @Biz tweeting as part of the @Twitter account:

It’s supported by the API and interesting, the post revealing it on the official blog explains that it’s in beta to get feedback, but then says:

‘After we kick the tires a bit, we’ll do a full launch to all business users and ecosystem partners. Stay tuned!’

Could this be the first paid service? It’s definitely something which will make managing a multiple user account (as I do) a fair bit easier – if you’ve got a long brand name as your Twitter username, you often find there’s no room for attribution on a multiple user account.

But I’m not sure many businesses would pay (if this is released as part of the revenue plan). Although it’s a hassle, I’m not sure it’s enough of a pain to justify payment to sort – but it does show that the Twitter team are definitely focusing on the business users who could pay their bills