140Char

There’s a reason i don’t blog about quantum physics or existentialism. It’s because I don’t know enough about them to offer anything worthwhile, and I’d probably end up looking stupid.

Somehow that doesn’t seem to apply to The Daily Mail when they decide to write an inane piece about Phillip Schofield’s tweets from the Fat Duck.

Apparently the ‘journalist’ in question found it tiresome to listen to the details and see the pictures of Schofield, a British TV presenter, enjoying a £130 meal at the restaurant run by highly experimental TV chef Heston Blummenthal.

Obviously, as pointed out pretty quickly in the comments, they could have unfollowed him, rather than deciding to repeat everything in great detail, and use all of the photos he’d taken without credit or attribution – as Martin Belam pointed out.

There’s no shortage of interesting topics they could have covered instead, and no shortage of digitally-aware people who can also write a decent article. So why waste time and effort doing something so badly when the online newspapers desperately need to find ways to ensure their survival?