Making charity happen via Twitter
Dan Thornton | December 19, 2008Twitter marketer and celebrity Laura Fitton (@Pistachio) has come up with a great charity campaign over Christmas, having realised that just $2 from each of her followers would mean $25,000 – enough for a water project for a school or hospital by Charity Water.
The impetus for this is the fact that 5,000 children die every day from the lack of clean drinking water.
And as a bonus, if $10,000 plus gets raised, it’ll be matched by Tipjoy and Betaworks. Plus all fees are being waived for micropayments via Twitter for this case by Tipjoy.
But Laura puts it far more passionately and eloquently than I can (plus there are more details on the charity, payments, and even an easy form to use), so
If that isn’t enough, Squidoo is also giving money to charity – Every time you tweet a message from the list of 21 charities, it’s a vote which means $1 is donated to that charity (one per person, per day), up to a maximum of $30,000.
Both might be slightly overshadowing my own Twitter charity pledge – @digitalmaverick and myself are racing to 2000 followers, with the loser doing a charity forfeit. Plus I’m giving £20 to a charity chosen by my 2000th follower!








[...] that others blogged about it already. So I went
Let the waters–and microfunding–flow….with just $2 and a tweet… — Thought by thought…. | December 21, 2008[...] that others blogged about it already. So I went and read those posts by: Seth Godin Mike Gunderloy Beth Kanter, Dan Thornton, Alan Lepovsky. Ivan Kirgin. Barry Graubart, Bob [...]
I am not surprised that charities can be made through
April Brown | May 19, 2009I am not surprised that charities can be made through 140 characters.. Truly Twitter is an effective tool for marketers and I don't see any reason why it can help charity events to grow as well..
I am not surprised that charities can be made through
April Brown | May 19, 2009I am not surprised that charities can be made through 140 characters.. Truly Twitter is an effective tool for marketers and I don't see any reason why it can help charity events to grow as well..