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Making charity happen via Twitter

Dan Thornton | December 19, 2008

Twitter marketer and celebrity Laura Fitton (@Pistachio) has come up with a great charity campaign over Christmas, having realised that just $2 from each of her followers would mean $25,000 – enough for a water project for a school or hospital by Charity Water.

The impetus for this is the fact that 5,000 children die every day from the lack of clean drinking water.

And as a bonus, if $10,000 plus gets raised, it’ll be matched by Tipjoy and Betaworks. Plus all fees are being waived for micropayments via Twitter for this case by Tipjoy.

But Laura puts it far more passionately and eloquently than I can (plus there are more details on the charity, payments, and even an easy form to use), so

  • Go and visit the Well Wishes post on the Touchbase blog right now.

If that isn’t enough, Squidoo is also giving money to charity – Every time you tweet a message from the list of 21 charities, it’s a vote which means $1 is donated to that charity (one per person, per day), up to a maximum of $30,000.

Both might be slightly overshadowing my own Twitter charity pledge – @digitalmaverick and myself are racing to 2000 followers, with the loser doing a charity forfeit. Plus I’m giving £20 to a charity chosen by my 2000th follower!

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badgergravling, betaworks, charity, clean water, fundraising, laura fitton, pistachio, squidoo, tipjoy, Twitter
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  • April Brown
    I am not surprised that charities can be made through 140 characters.. Truly Twitter is an effective tool for marketers and I don't see any reason why it can help charity events to grow as well..
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