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One way to monetise Twitter seems to be using feeds/information outside of the site itself – good news for sites and businesses, if not for Twitter directly.

Probably the best use so far is by Mashable, revealed today. In conjunction with viral scientist, Mashable contributor and Twitter uber-analyst Dan Zarrella, the site now has a widget displaying ‘Twitter Brand Sponsors’.

Quoting from Mashable:

‘Twitter Brand Sponsors is a small step towards our sociable ads goal. Here’s how it works: a limited number of brands (and one charity!) looking to engage with the social media community can have their latest Tweets syndicated into the Mashable sidebar, and interested visitors can choose to connect with those brands on Twitter.’

The first sponsors are Jetblue and Mailchimp, indicating that there’s interest at launch – it will be interesting to see how many companies are engaged with a suitable Twitter presence to benefit.

And it also removes the questions around the previous example of Glam’s Twitter feed widget, which displayed moderated #Oscar tweets in a widget with advertising:

Is it right to profit from user-generated content created on another site, and without the awareness of those creating the content?

Would advertisers, even those related to the target audience/subject get enough value from display advertising around Twitter content.

Instead, the Mashable approach allows people to see interaction from businesses (and charities), and decide whether or not to engage.

I have to admit, I’m wondering whether they’ll white-label the Twitter widget, as I’d be keen to run something similar!

It’s not exactly engagement or interaction, but women’s online publishing and advertising network Glam has been using a widget which allows manual editing of the Twitter feed around an event to ensure the content is suitable for advertisers (From Venturebeat).

The widget is available throughout the Glam network, and to third-party publishers, who receive a cut of any revenue. And soon even publishers outside the network will be able to receive micropayments via Paypal.

It’s a traditional model, but one which appears to have worked, at least for the #Oscars.

But it suffers from the traditional problem of display advertising – in which the amount of eyeballs doesn’t always translate to the amount of people actively clicking on an advert. Although the sponsorship in this case was for a skincare company, which is likely to appeal to a female-targetted content network, would positioning it next to Oscar content give it relevancy or credibility?

And what does it mean for people who use Twitter hashtags without the knowledge that another party may profit from them?

After all, they were originally used to collate information for aggregating information about fires in San Diego, and have since been used for collating conversation around disasters like #Mumbai along with mainstream entertainment and sporting events.

It raises the eternal content question of the internet – should aggregators be able to collect all the revenue without compensating the content creators?

You may notice a new icon on every post. It comes from Dan Zarrella (@danzarella), who I continue to be hugely impressed by.

It started back in December when I spotted his interesting analysis of Retweeting, and I’ve followed his Tweetback project. But now he’s gone waaaaay further with the TweetSuite Plug-in for Wordpress.

It includes:

• Server-side (no-JS or remote calls) TweetBacks
• ReTweet-This buttons for each TweetBack
• A digg-like Tweet-This Button
• Automatic Tweeting of new posts
• A Most-Tweeted Widget
• A Recently-Tweeted Widget
• A My-Last-Tweets Widget
• A My-Favorited-Tweets Widget

I’m using it here and on www.thewayoftheweb.net, and so far it’s been simple and easy to use, and has worked ‘out-of-the-box’.

Interestingly, there’s already an alternative to Tweetbacks – The Twittbacks Wordpress Plugin created for Smashing Magazine by Joost de Valk. (He’s also on Twitter as @jdevalk)

One outcome of the two plugins is an interesting post by Jonathan Bailey on whether reproducing Tweets could lead to copyright problems.

In the meantime, I’m using TweetSuite, and so far I can highly recommend it – the only suggestion that immediately sprang to mind is that the icon might be better placed at the footer of a post rather than top left or right, but that’s a minor point!

It seems as if there are a million Twitter applications, widgets, and ways to publicise your membership and latest Tweets, but things are a bit twickier when it comes to Plurk.

So far, there has been an unofficial API, and third party Plurk tools are thin on the ground. But even more annoyingly, I can’t use the official Plurk widget.

There’s a simple reason. They offer it for users to embed into a Facebook, Myspace, or blog page. But they’ve fixed the width, so trying to display it on this blog, for instance, means the sidebar will be blown apart. And the width is set at 300 pixels wide – way too much for most pages on Facebook or Myspace.

So for the moment, I’ll not be sharing my Plurking as much as my Tweeting.

You can still find me on Twitter. And on Plurk.