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Why Twitter is right not to launch a video service

Dan Thornton | October 12, 2009

Reports by the Telegraph of an official Twitter video service have since been denied – and it’s definitely the right decision.

Video services have seen tremendous growth – but very few have made any money. Look at the example of Youtube, and the huge risks in terms of the costs of providing a video service, versus the potential ability to profit from it without a lot of hard work.

And how many video companies have either disappeared, or, in the most appropriate example, changed direction significantly – Seesmic was purely a video service before moving into the Twitter client arena.

And when Biz Stone replied to Mashable’s enquiries, it made it clear:

‘Haven’t read the piece but no video hosting. 140 characters of text including spaces. You know the drill!’

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Twitter
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functionality, news, service, Twitter, video
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12Seconds iPhone App combines microblogging and messaging

Dan Thornton | September 23, 2009

Video microblogging 12seconds has released 12mail, to join the existing 12cast. Neither requires you to have an existing account, and whereas the earlier application would send videos to Twitter, the new app lets you send videos directly to your friends, which has far more potential for communication.

If you don’t have a 3GS you can send a picture and record an audio message on top of that – and either way, it will be direct messaged to all recipients on Twitter, or strangely posted to a user’s wall on Facebook.

The interesting thing is that I tipped the likes of Seesmic and 12Seconds as video microblogging which would grow hugely this year, but that hasn’t really happened. And the reason is I forgot to think about users more than technology – although there are some great people using video microblogging (for example @Documentally), most people are too self-conscious to be constantly updating to camera at the moment (Although the teen users of Ustream and Justin.tv etc might well disagree).

That’s why I love the fact this operates as more of a messaging service between people that know each other – the familiarity allows me to record a quick message when I don’t want to type or I want to share something visual, without worrying that the entire world will see my bad hair day.

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Video Microblogging
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12mail, 12seconds, messaging, Microblogging, Seesmic, sending videos, Twitter, video
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PicPosterous – iPhone app for Posterous launches

Dan Thornton | August 20, 2009

image

Posterous straddles the bridge between microblogging and lifestreaming, and although founder Sachin Agarwal definitely prefers the latter description, I’m guessing it’s of interest to you – both as a place to post and aggregate content, but also as a method for sending content out to other sites, such as Twitter.

In any case, it’s first iPhone application is now available, and PicPosterous provides an alternative to emailing all your updates.

You can send content, particularly images and videos, before you’ve registered for an account, which will mean one is automatically created for you, and visual content can also be added to an album without starting a new post.

You can’t forward links or plain text to the site, which is potentially frustrating, and another niggle is that you don’t have any control over your autoposting settings via the app, besides turning them on or off.

But, as always with Posterous, the focus is on keeping things incredibly quick and simple, and then building on that, so I’m sure the feature list will improve fairly quickly over time.

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Microblogging
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app, applications, images, iphone, mobile, picposterous, posterous, video
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Twitter is the best source for users to engage with video

Dan Thornton | August 4, 2009

Twitter seems to be the best source of traffic for online videos, according to a new report from online video service Tubemogul (Found via Mike Arauz).

The average time spent viewing a number of 6,763,690 video streams linked from Digg, Facebook and Twitter, from six top video sites, showed Twitter users spending 1:58 minutes watching, compared to 1:14 from Facebook and 0:58 for Digg. (Graph from the Tubemogul report).

 

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As Tubemogul point out, Twitter allows one-sided (asynchronous) following, and therefore you can filter your incoming noise more effectively than Facebook or Digg.

But as Mike adds:

‘a network of relationships built primarily on information shared, and only secondarily on personal relationships to the other people, is a more potent information sharing network’

And I think he has a very strong point – I’m connected to family and friends on Facebook that I might have a lot of love and affection for, but it’s balanced by a constant stream of invitations to install apps I’d never touch etc.

But in general the Twitter users I follow are people whose interests are of a relevant interest to mine, and are far more likely to post things I’d like. (Speaking of things I like, Mike’s got a very effective visual way of posting which I definitely recommend).

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Twitter
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duration, engagement, mike arauz, referrals, traffic, tubemogul, Twitter, video
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Share videos on Twitter with twitvid

Dan Thornton | July 15, 2009

If you want to go beyond sharing text, pictures or audio on Twitter, you can not only share videos with Twitvid, but even upload from your iPhone 3GS with their new mobile application.

That’s in addition to their earlier integration into popular iPhone Twitter app Twitterfon.

Alternatively the site itself allow you to upload a video file or capture your webcam, tag people, tweet it, and also send to Youtube at the same time.

There’s also an API available.

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Tools, Twitter
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api, iphone app, tweet, Twitter, twitvid, video
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Share Youtube videos on Twitter with Tweetube

Dan Thornton | January 14, 2009

Twitter users have long been able to share images via Twitpic, but video generally relied on using a URL shortening service to link to the content in question.

New service Tweetube aims to solve this problem, for Youtube videos at least.

You can either use the url of the video/page, or keyword search from the main Tweetube page.  Edit the message as your wish, and then submit using your Twitter username and password.

If you then visit Tweetube and log in, you can view all shared videos, with the time submitted, and the total cumulative visits.  It also has a Public Timeline of all videos submitted via the service, which is quite handy for seeing what is being shared, and a Popular Videos stream (which doesn’t include publicly-viewable figures sadly).

The ability to post and track visits is something that could be accomplished fairly easily via a URL shortening service – but the Public Timeline is definitely interesting as a method of identifying popular content, what is going viral, and people who might be interested in similar content etc.

In some ways, it’s almost a very lightweight Blip.fm for video, with the sole weakness that you have to post a public Tweet for it to register your video – whereas Blip exists seperately, so you can choose whether or not you need to share each song you listen to.

Definitely a service worth using if you’ve got an interest in producing or sharing video.

Tweetube Public Timeline

Tweetube Public Timeline

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Tools, Twitter, Video Microblogging
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most popular, public timeline, shorten, tweetube, twitpic, Twitter, url, video, viral, youtube
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MobaTalk is a big step forward for video and Twitter

Dan Thornton | October 8, 2008

MobatalkLogo
I’ve been watching the developments in online video from the sidelines, as somone who is still embarrassed by his time hosting a semi-professional daily webcast, and who has managed to avoid owning a webcam.

I can see why there’s an initial curiosity around lifecasting, but the reality is generally somewhat duller. I do get the idea of Seesmic, but I think to get the most out of it requires a commitment similar to starting out on Twitter, and I haven’t quite yet convinced myself it’s an additional output I need to find time for. I occasionally enjoy 12seconds.tv, but although the short clips are quite punchy and to the point, it always feels like I’m skimming over people’s ideas. (Although I do think @Documentally has really transcended the medium)

But I’m being totally honest when I say Mobatalk has convinced me that video has now arrived for microblogging – and for quick, easy broadcasting to friends and contacts.

Put simply, you go to the site, record a video clip (which plays back at a reall high quality in comparison to other services), and type a Twitter message into the site, along with a hashtag, which then posts it to Twitter with a link to the video.

Not only is it stunningly simple, but the navigation is really nice to use, with a really simple, intuitive and attractive display.
MobatalkVideoNavigation

And then you discover you can subscribe via iTunes and Google Reader to an individual – or a hashtag – perfect for videos of live events etc. And did I mention you can also access videos via your iPhone?

I’m not the only one impressed by Mobatalk , but considering my natural cynicism, and the fact I’m in the middle of quitting cigarettes after 13 years, and I’m pretty surprised I can’t find any obvious faults.

It’ll be interesting to see how Michael Bailey – @mobasoft – develops the site, but there are advertising options already available, the video upload is quick and amazingly good quality, and it integrates well with Twitter.

It might even be enough to get me in front of a camera again – 140char weekly vidcast, anyone?

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New launches, Tools, Twitter
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12seconds.tv, alpha, michael bailey, mobasoft, mobatalk, Seesmic, Twitter, upload, video
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New video microblogging in 12seconds.tv

Dan Thornton | July 13, 2008

So far, much of the focus on microblogging has been on text, with the one major exception of Seesmic. But using Seesmic as a producer requires a certain amount of effort. It also lends itself to video blog type discussions.

Hence interest around the private alpha launch of 12 Seconds, limiting video uploads in the same manner as Twitter and Plurk et al limit the amount of text.

Updates are by webcam or mobile phone, and there’s no scientific reasoning disclosed behind the 12 second limit, although apparently “Our patent pending Electro-Tear-Duct Prongers have determined that exactly 12 seconds of video is the ideal amount of time to keep anything interesting.”

What is also quite interesting is that the people behind 12 Seconds are open about: “The more we can get 12seconds off of the 12seconds.tv site the better. We are building a platform for video status. We want these clips to be anywhere you are, or at least anywhere you want them to be.” So widgets are already available for Myspace and blogs, and more distribution is doubtless on the way…

It’s worth taking a look to see how much information can be conveyed in 12 seconds via video. My only question about the service is that it successfully replicates the upload portion of microblogging – but are there mechanisms for replying to people, and forming groups? Those are the things that have driven Twitter, Friendfeed and all the famous social networks. If I see 12 seconds that are worthy of praise, comment or argument, I want to be able to respond directly via the service – not have to track people down by alternative means.

Take a look at the site, and share your thoughts below…

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Video Microblogging
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12 seconds, 12seconds.tv, cell, microblog, mobile, Seesmic, upload, video, webcam
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