140Char

With about half of Twitter users able to access Twitter Lists as they’re rolled out to everyone, independant Twitter list directory Listorious has been quick to launch and offer curated lists on a range of topics.

It’s interesting to see whether the relatively peer-led recommendation of Twitter lists will displace directories of individual users grouped by category such as WeFollow and Twellow. Obviously there are concerns about both the follower-inflation that everyone has seen from the Suggested User List presented to new users, as well as individuals worried about being pigeon-holed and lists becoming reciprocal favours rather than recommendations.

It’s also likely to diminish the value of the longstanding Twitter tradition of #followfriday.

From a business point of view it makes utter sense for Twitter to have some input/control of listing users – all the examples above have been relatively successful. What’s the betting that an option to promote a specific list could be in the monetisation plans? Spend some cash and your list could be promoted to everyone, or possibly replace the Suggested User List for a period of time?

Suddenly they’d have a route for grabbing sums like the $250,000 offered earlier this year by Jason Calacanis, without it being flagged up as obvious in a list of just 20 or so people.

And obviously list pages themselves offer individual sponsorship/promotional oppportunities…

As a user of Twitter, I’m undecided whether lists will be a positive thing on balance, but as a Twitter observer it’s one of the biggest steps they’ve made in a long time towards making money.

There’s something about Twitter’s recent decisions that just doesn’t make any sense to me at the moment.

It’s experiencing huge growth and celebrity adoption, it’s appearing in mainstream media (Even The Sun is carrying stories about Twitter),  and it has some money in the bank.

But one of the big advantages of the Twitter model is that it can use the huge advantage of external developers and applications undertaking the risky part of establishing themselves before acquiring them or introducing something similar.

After all, Twitter acquired Summize to become Twitter Search.

But since then, things have been a little different. First Twitter acquired Values of n, the company behind Stikkit and I Want Sandy, with Rael Dornfest joining Twitter’s user experience group – and the former services being shut, which caused some outcry, and a group of developers to come together to create an open source version of Sandy.

Recently Twitter introduced a ‘suggested users‘ page for new registrations and alongside the options to find other members. Which seemed like a reasonable idea to encourage new users to start following and interacting with other members.

Sadly it’s rubbish. For two reasons.

• There’s no relevancy. It’s offered to new users before they have filled in profile details or sent any messages, meaning thatthe suggestions have no context, and are pretty much useless. And although many people have said this could be the start of monetisation, how much money do irrelevant friend suggestions make?
• There are far better options out there already. For new users with no context, why not simply let people take a look at relevant categories on Twitter user directory Twellow? And if you’re looking for relevant suggestions for people to follow, there’s already the totally awesome MrTweet. (Interview here)

The only time I've mentioned a whale, it had 'fail' in front of it!

Much better suggestions and information from MrTweet

And now there’s concern over the decision to limit API calls from applications. I’m not aware of how many calls are average, so take a look at Jesse Stay’s thoughts on the SocialToo blog, Mark Evans at Twitterati, or SocialToo advisor Louis Gray (Who very kindly recommended and linked to 140char today!)

The idea from Twitter’s perspective is to ensure reliability – which is certainly understandable giving the problems that sometimes occur – and the only services that aren’t viable any longer are those which notify you of people unfollowing, such as Qwitter (no longer with us) . But as Marshall Kirkpatrick writes at ReadWriteWeb, Twitter applications are developing incredibly fast and this could hurt anyone trying to offer something radically new. And as Rafe Needleman points out at Cnet, it seems very odd that Twitter hasn’t used this chance to partner with external developers.

On the bright side, the API limit should force more efficient use of the Twitter API, which will benefit everyone, and the Twitter Firehose and OAuth support are due within around a month.

Hopefully that will mean Twitter can stop worrying about the scalability and learn to love external applications again. Especially as they’re building financial models (e.g. Twittad and Magpie), and monetisable services (e.g. Stocktwit) which show where the cash is for Twitter without the internal team having to experiment at all.

I’ve just spotted a great new Twitter search tool to find Twitter people by categories (Found via Mashable).

Twellow has already indexed 300,000 Twitter users into various categories (Including me!), with users replicated across all appropriate categories. For example, I’m the 96th most followed person in Marketing, but I also appear in Management, Advertising (hmmmmm?), News, Geeks and Blogging. All the main categories have appropriate sub-categories to find people more easily (Although there does seem to be Marketing as a category, and also a sub-category of Advertising).

And beyond browsing, you can also use specific search terms, including within specified categories.

Until now, your options were to find people within Twitter, hope to find people via keywords, or use Twitterpacks to find anyone that had manually listed themselves. Suddenly finding other people got a whole lot simpler.

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