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The answer appears to be Yes, judging by a survey by Peter Sorgenfrei and Warren Sukernek which was published on Twittermaven today.

From 208 Twitter users in the survey, 97% responded that brands should engage with customers on Twitter, 88% have a better impression of brands that engage with them on Twitter, 80% would recommend a company based on Twitter presence, and 84% would reward a company by purchasing from them.

But keep in mind 90% would frown upon poor or inappropriate Twitter usage by a brand.

The survey is embedded below under Creative Commons Attribution 3.0 licence. See more details on this survey and how it compares with the previous year on Twittermaven.
Twitter Brand Perception Survey 5 09

In the midst of my latest post over at TheWayoftheWeb, I started musing about whether Twitter provides a more realistic picture of me than any other mass social communication. Besides Instant Messaging, it’s the most instant, meaning less time to construct an image if you want to reply relatively quickly, and once you build up a network, there’s a definite urge to maintain relationships by Tweeting regularly – meaning far more touch points for someone to find out about me than long daily blog posts on a single topic, or the occasional message on Facebook.

We’re also seeing more results on the microblogging survey. Seems like the rise of Identi.ca as a rival to Twitter is some way off , and it’s still Plurk holding the second spot so far. It’s quite interesting that Tumblr has started off quite well – a sign I need to spend more time checking out Tumblelogs…

It’s thrown up one surprise so far – Beemood. Which is now on my list to check out and consider adding to the list!

It’s important for us to have an idea of what microblogging tools are most used by our readers. And so: