140Char

There’s been some coverage of the appearance of Twitter on Friday Night with Jonathan Ross, due to both @wossy and guest @stephenfry not only being ‘celebs who Twitter’, but actualy ‘celebs who really get how Twitter works’.

Martin Belam calculated that Stephen Fry had increased his follower count by 16% between the filming on Thursday and Sunday morning.

Personally, I’d have calculated any effect from when the programme was first shown, as that’s when new followers would appear. Neville Hobson used Twittercounter to count 4000 new followers for StephenFry in the first 24 hours, but really focuses on the increase in activity and conversation from existing Twitter users about the TV mention. (Techcrunch UK also has a summary of the TV coverage)

But hang on a minute.

Even if we take the total at 10.30pm on Sunday, @stephenfry has gained 8864 from an audience of 4million+. Meanwhile 84% of his followers appeared before the mass media appearance, by finding him on Twitter and spreading the word.

So he gained 8/10 followers by conversation, word of mouth and social networking, and just 2/10ish by broadcasting on the biggest national TV station in the UK.

Does mainstream media coverage really boost followers or validate Twitter?

In between complaining about the endless reshashed guides to Twitter tips for beginners, and at exactly what point newspaper and TV coverage, celebrity usage and user figures can officially class Twitter as mainstream, there’s something that stops me in my RSS tracks.

How about an article on Twittersexuality: A Twitter Sex Guide from SFGate’s Violet Blue? It’s not as crass as you might think, and has some interesting points – for instance, listing some of the adult entertainment industry personalities on Twitter, along with sex educators and tips on flirting.

And after all, the adult industry has been involved in popularising every piece of entertainment technology of the last 100+ years – from photography, through home video and the internet.

Alternatively,  Twitter @wossy and @stephenfry have discussed Twitter during recording for the return of ‘Friday Night with Jonathan Ross‘ on BBC1 tonight at 10.35pm, if it makes it through editing.

A bit of a microblogging round-up.

There’s been a bit of discussion about the Hitwise findings released by Heather Dougherty, that claim Twitter traffic surpassed Digg for the first time. OK, when I say discussion, it’s the normal coincidence of Techcrunch and ReadWriteWeb both jumping to analyse the same topic when it appears. (Having almost identical headlines didn’t help!).

And in the UK, it’s grown by 974% in 12 months! It’s now the 291st most-viewed website in the UK – with fastest growth among 35-44 year olds.
Apparently European CEO’s might not get Twitter, but it’s users do – as shown by the amazing growth of Twestival,  which has grown from a group of London-based Twitter users getting together, along with some gatherings in places like Toronto and Vancouver. The next one, on February 12, will now have 100+ cities around the world hosting events in aid of charity:water. And the first release of London tickets sold out in a couple of hours.

Stephen Fry is a British celebrity and icon, and to celebrate 50,000 following @stephenfry he’s set quite a challenge, which has definitely hit UK productivity today! (Via thatcanadiangirl). Entry is by submitting the best tweet using 50 letter Ls.

And speaking about celebs, one of the most mainstream TV hosts in the UK, Phillip Schofield, is not just on Twitter (@schofe), but verified himself by referring to Twitter live on the mid-morning chat show This Morning. (via PaidContent: UK). While I wouldn’t credit the host of This Morning and Dancing on Ice as the sole tipping point for Twitter becoming mainstream, it’s another big push of added momentum.

There’s been quite a lot of discussion around the Magpie Network advertising service for Twitter, and whether it’s a good or bad thing. Such as ReadWriteWeb, Jeremiah Owyang, and Techcrunch.

I bet the Twitter team are looking at the responses with interest!

But James Cridland picked up on an incredibly effective and authentic Word of Mouth event on Twitter. I’ll summarise, so you can go and read the full article, ‘Word of Mouse – @stephenfry sells bucketloads of Tweetie‘. Hugely popular celebrity and ‘proper’ Tweeter Stephen Fry mentioned some Twitter clients, received a recommendation for a paid client for the iPhone, posted a positive review of it, and gained a huge number of responses from people who appear to have paid for the client on his recommendation.

Who would have though that an influential celebrity who is authentically using a service could have a direct effect on a product? I’m off to persuade U.S. basketball legend Shaquille O’Neal he should be promoting 140char!