Is the Twitter bus picking up in Japan?
Dan Thornton | July 26, 2010It looks like Twitter could finally be taking off in Japan, at least according to an article today on the Wall Street Journal site.
Apparently the Japanese press and media is busy explaining the phenomenon, and a recent Tweetup was attended by Twitter’s co-founder and CEO, Evan Williams. Ev referenced the recent world record fvor the ‘most tweets per second’ in the aftermath of Japan’s World Cup victory against Denmark.
For reference, that record was 3,283 tweets per second (tps), compared to an average of 750 tps, or America’s effort the previous week, when the Los Angeles Lakers won the NBA Championship and Twitter reached 3,085 tps.
A Japanese-language version of Twitter launched in 2008, with a mobile version in 2009. And Nielsen tracked growth in Japan of 1.9 million between Feb and March 2010, reaching a total of 7.5 million visitors to the site in March.
A recent Comscore study of the Asia-Pacific region suggests 50.8 percent of the total online population visited a social networking site in Feburary 2010, reaching a total of 240.3 million visitors. Japan actually scored 42.3% reach of the population, compared with the leaders: Philippines, Australila, and Indonesia, which were all around the 88-90% range.
The most popular sites? Facebook ruled the roost in Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, and Hong Kong. Wretch.cc ruled Taiwan, India favoured Orkut, South Korea went with CyWorld, and Japan with Mixi.jp. But keep in mind that the study didn’t check visits from mobile phones or PDAs.
As Twitter grows in Eastern countries, one company which might be threatened would be Plurk, which has seen good growth in those areas despite not making a big splash in Western countries, and also being cloned by Microsoft China.















