140Char

Although Ashton Kutcher has people following him on Twitter than the entire UK news industry, in terms of online readership, the UK news industry has pretty good reach, with The Telegraph, The Guardian and The Daily Mail all attracting over 30 million unique users in September 2009.

So I thought it would be interesting to see exactly which ones were mentioning Twitter the most – and to keep it simple and relevant for everyone, I decided to only use their search functionality to work it out:

So which newspapers have mentioned Twitter the most?

• The Telegraph: 5180 results.
• The Guardian: 3779 results.
• The Financial Times: 1887 results.
• The Times: 1033 results.
• The Daily Mail: 825 results.
• The Sun: 579 results (inc: The Scottish Sun)
• The Mirror: 100 results (Search total limited – site:themirror.co.uk twitter = 82,000 results)
• The Daily Star: 87 results.
• The Daily Express: 78 results.
• The Independent: 56 results (Note – their Google-powered site search is limited in some way! A general google ‘site:theindependent.com twitter‘ reveals 1400 results)

Key thoughts from this simple experiment:

• Most people would probably have put The Guardian top if asked.
• The fact Twitter search returns and ABCe results are closely linked suggests the effectiveness of site structure and search functionality, rather than Twitter mentions being integral to driving readers! (I’m sure Martin has much more in-depth information on this as part of the team at The Guardian).
• At least a couple of sites have seriously wonky search functionality, despite being two of many with search powered or ‘enhanced by’ Google.
• It’s definitely skewed towards the ‘middle-class’ broadsheets regardless of political leaning, which is what most people would expect.
• There’s a power law in full effect, with two/three sites providing most of the coverage.

Twitter followers for UK national newspapers have been tracked for a while now by Malcolm Coles over at the Online Journalism Blog.

And there are some really interesting insights emerging – besides the fact that at 1,665,202 followers in total, the entire UK news industry has serious competition from the likes of Ashton Kutcher (3,777,896 followers )and Stephen Fry (794,146 followers).

Take out the @guardiantech account, which contributes 1.2 million followers, and things really don’t look brilliant in terms of scale for most accounts – it might look better if you aggregated all Times accounts, for example, but you’d still be in the low tens of thousands, and you’d still be part of a 400,000 (approx) total.

And although there’s reasonable growth, it’s again all skewed towards the Guardian Tech account, which is benefitting heavily from being included in the Suggested User List for new users.

The question is why news sources – which are proving to be pretty popular judging by their homepage statistics – are so much less attractive on Twitter?

I don’t think it’s the wrong location for finding news and information – in fact the opposite is true.

I do think there are potentially two reasons:

1. Perhaps the strength of major media news sources – which has been written about by many people – is in aggregating and providing context and insight into what’s going on, rather than attempting to ‘beat the crowd’ to the first tweet?

But I suspect it’s more likely to be:

2. If you simply plug in an RSS feed and then bugger off, you’ll never get anywhere.

This picture probably says it all:

Taken by @bofranklin :- Image direct link.

Twitter and microblogging really have reinforced and amplified what 24 TV news channels started – ‘newspapers’ should really be renamed ‘paper news archives’.

Update: Techcrunch has followed up the article and revealed that the staging was done as PR by The Geek Squad, and was simply picked up by the newspapers. So rather than creating it badly, they repeated it badly.

A recent story did the rounds of UK papers and news bulletins as The Telegraph and The Sun claimed to have found the UK’s oldest Twitter user.

But as Techcrunch revealed, 104-year-old Ivy Bean happened to send her first ever tweet at the same time as the newspapers were writing their stories about her.

And her first ever tweet?

‘I’m enjoying Twitter for the first time and having my photo taken.’

Which would be one of the two messages she sent which were visible on the photos accompanying the articles.

What’s shocking isn’t that someone thought it was a good idea to ride the Twitter bandwagon with the type of story that fills empty time at the end of a news bulletin.

What’s shocking is that they were inept enough not to bother faking it a bit better – maybe starting the account a day before at least? And not taking a photo of two tweets – the first of which mentions them? Don’t they know tweets are publicly accessible, indexed by Google and archived?

Then again, they’re still running stories about the banality of Twitter written by journalists who normally use the service for a couple of days at most for research, without following or interacting with anyone.

Because obviously searching for the writers, journalists and bloggers who actually understand how the service works is far too much effort.

And when those same articles question the truth behind tweets and retweets around news and events, you might want to point to the fact The Sun managed to get Ivy’s age wrong in it’s headline – her username, IvyBean140 might have been a clue!

If you’re based in the UK with an interest in Microblogging and journalism, then media140 looks like an essential event.

It’s on May 20th, on the Southbank in London, and features a mix of case studies and panels with journalists from The Times, Guardian, Reuters, Sky News, Journalism.co.uk and Frontline Club. Plus prominent social media bloggers.

Topics will include:
- how to persuade journalists to take and use twitter seriously.
- what is news worthy, how do you recognise it?
- breaking the news, how you can potentially undermine your own news room
- will local community create local news through microblog technologies?
- tools of the trade, what works and what doesn’t?
- is microblogging and twitter really a game changer?

Tickets are £45 and available now. For more details, see the media140 website.

Since the tragic events in Mumbai, there has been a lot of coverage of the role of Twitter in breaking news, with both advocates and critics referring to the speed of microblogging in providing updates but raising some questions about validity and honesty.

But to be fair, Mainstream Media (MSM) has been increasingly paying attention to Twitter over the last few months:

• LA Times: SoCal earthquake has everyone a-Twitter
• The Rocky Mountain News twittered from a funeral When Twitter goes bad: newspaper tweets a funeral
• Newspapers that Twitter – October Figures (Ignore the strange header message on the blog at the moment!)
• CNN incorporates Twitter into live shows, e.g. with Rick Sanchez (@ricksanchezcnn)
• CNN and the BBC both refer to Twitter for updates on Mumbai.

There are plenty more examples around, so it’s almost incredible that a mainstream UK publication can still create something quite so inept:

Is Twitter the new Facebook?

You can hear millions screaming in pain as they collectively answer ThisisLondon – ‘No, you buffoon’.

12 negative comments have already been posted, including mine. Sadly they edited out the link to www.140char.com, and others have had comments edited, with no public acknowledgement. Tech journalist Kate Bevan (@katebevan) has also been expressing her disapointment on Twitter, and having her comments edited. Also got negative comments from Amanda Rose (@amandita), who has researched Twitter extensively for academia (including interviewing yours truly!).

I’m not sure it’s worth the energy to deconstruct all the disasters yet again, so here’s my brief comments:

• Badly researched, angled and written.

• It’s 140 characters on Twitter, not 160.
• Barack and Britney are manned by PR people, unlike real celebs ranging from Stephen Fry to Shaquille O’Neal.
• The latest figures show about 5 million users per month.
• The ‘brevity breeds banality’ issue has been debated, disproved and forgotten for months – brevity can lead to impact or banality depending on the person and content.
• Twitter started becoming a news source with events like the UK, LA and Chinese earthquakes, and LA forest fires.
• The ‘gimmick’ isn’t following people – the ‘gimmick’ is interacting with people via the reply functionality.

And there’s more. From the article:

‘after several false starts (“Error on page!”) I manage to log on to MoodyShell’s feed. “I hate it when I burn the roof of my mouth and then it starts to peel. Ew!” she says. Fascinating. Another click, and I am officially “following” her. It feels queasy and wrong.’

No wonder it feels wrong, when @nickcurtis hasn’t managed to follow anyone, and has only managed a solitary tweet. You’d also think if you’re posting something about Twitter, it might be worth popping back to check the response? Maybe it would make for a better article?

Maybe someone should point him to the appropriate Twitter search. Or just pointed him to all the similar articles from 18 months ago that were at least defensible by the fact that it was a new service with an initial familiarity hump to get other – everyone struggles with Twitter the first time they log in, and it’s only when they return and start following and using @replies it becomes an essential tool for research,interaction,news gathering, customer service and more.

I know Friday is the traditional day for a round-up post, but so much happens in the microblogosphere on a daily basis, all the 140char team have been busy, and Monday gives some nice alliteration:

• Some stats from Twitter on how the new SMS rules have affected UK Outbound SMS usage:

• Zygotweet and tweetSMS plan to offer Twitter via SMS in the UK (Via Twitterholics)
• Useful and interesting list and stats for newspapers on Twitter (Well, American ones!).
• Jaiku got hit by a power failure at the data center provider for their web servers earlier today, but is back online.
• Plurk has had some minor design and usability upgrades.
• Pownce has integrated FireEagle, which means all your uploads and messages can now be automatically geo-tagged with your location.
• Tumblr now allows you to search within Tumblelogs.
• And Seesmic has a new and improved search function, and threaded player. The improvements to the player make it more and more a mini-application for your website and blog, which now lets you: -start a new conversation straight from where you are without having to leave the site, -reply to any video in private and not only in public. -post to twitter the link from your reply.

So not too much has happened!

I actually posted my thoughts on Twitter, earthquakes, and how major news sites are going to increasingly lose their advantages on breaking news on my other blog, www.thewayoftheweb.net, but obviously it also needs flagging up here.

I’ve tried to provide ways in which the news companies can adapt and evolve to embrace the new technology, but whether or not they’re capable of thinking in terms of changing quickly enough will be interesting…

I’d love to hear more thoughts on how applications like Twitter are affecting other people’s news diet…

Incidentally, you can see our first thoughts on earthquake messages on Twitter here. And it was online before the BBC, and around the same time as CNN!