140Char

If you want evidence of the sheer amount of content and data being created by Twitter, look no further than the evidence provided by Twitter analytics team member Kevin Weil on the official Twitter blog.

In 2007, Twitter users were tweeting 5,000 times per day.

In 2008, Twitter users were tweeting 300,000 times per day.

In 2009 Twitter users were tweeting 2.5 million per day, and it grew 1400% to 35 million per day.

And in 2010? Twitter users are tweeting 50 million times per day, which works out at 600 tweets per second.

Kevin goes on to mention Tweet deliveries as a much higher metric, and also says that the team will make time to share more info on ways to measure and understand the information network.

50 million messages is an interesting figure considering the measurements of web-based Twitter usage are pinned at around 55 million, and several studies indicate there’s a high churn rate of new users and a high proportion of dormant accounts – it indicates those that ‘get’ Twitter tend to share a pretty high amount of information. Which isn’t unusual, considering the same curve correlates with the amount of bloggers regularly updating, for example.

It also reinforces why tweets are becoming integrated into search tools from Google, Bing and many more.

Twittertise is billed as a method of advertising on Twitter, but personally I see it more as a tool to measure the Return on Investment for corporate Twittering – something which arguably has a lot more value than a basic advertising tool. Owner and creator Jon Steinberg got in touch via Twitter, (@jonsteinberg), but it took me a little while to get some questions to him, and I’m glad it did, because this post now coincides with a new release which answers some of the questions I had about the value of the service.

In it’s simplest terms, Twittertise is a free service which builds on Bit.ly url shortening to offer some statistics on referrals through to your website – but the latest release starts to go further than the Bit.ly tool by offering some useful graphing capabilities for overall referrals and individual messages – and graphs are always useful for corporate reporting!

Jon was kind enough to answer some questions about the thinking behind Twittertise, how brands including Comcast, Nortel and the American Cancer Society are using it, and how you could be using it for your company:

Twittertise and Whalewhisdom are both applications by Thursday LLC – can you tell us a bit more about the company, where it’s based, and how many people are behind the applications?

“I think comcastcare’s use during huricane Gustav is my favorite.  Timely messages that needed to be spaced.
http://jonsteinberg.com/post/48213746/comcastcares-using-twittertise-to-send-out-gustav
http://jonsteinberg.com/post/48214167/another-shot-of-comcastcares-using-twittertise
Nortel has also been a consistent and solid user for communicating corporate and product related information and tracking it.
http://twitter.com/nortel
On the non-profit side, I’m proud to see American Cancer Society using:
http://twitter.com/americancancer.”

Thanks to Jon for taking the time to answer a few questions, and I’m definitely planning to follow Twittertise and future releases in detail. One of the biggest problems in social media and social networking is tracking a return on the time invested, and this is one of the tools that will start to make that job easier.

It’s also interesting to note that Jon advises using Twittertise in conjunction with real human tweeting – I’m not a big fan of just plugging in an autofeed and letting it run – it could be really useful to ensure important messages don’t get forgotten or phrased badly in the rush of conversation. And it could also be useful to retweet your most important message when you’ve finished posting for the day to ensure people in different timezones might see your most important messages.

If you liked this post and want to keep up with the latest articles, news, Twitter tools and interviews, why not subscribe to the www.140char.com RSS feed?

And if you missed our earlier interviews why not catch up with them now?

An interview with Blippr founders Jonathan C and Chris Heard.

An interview with Posty creator Cesare Rocchi.

What I think is useful to know

I am a psychologist and I am mostly interested in why we use Twitter: what do we hope to achieve? But hope is a function of our ability to see a goal and road or pathway to the goal. So, I am also interested in how people use Twitter. A good set of numbers or metrics is always a good starting point for seeing what is possible and what is not.

Good reference site

I’ve discovered a blog that presents lots of numbers. A year old post on “types of Twitter users” is interesting.

The article begins with a 2×2 model beloved of management theorists. People with lots of followers and lots of updates are stars. People with lots of followers and few updates are influentials. People with lots of updates and few followers are bots. And finally, people who have few followers and few updates are lurkers. We all started there.

When I look at the scattergrams, I think this 2×2 is forced. It looks to me that there is a very strong correlation between activity and followers.

The more you talk, the more followers you have!

What does this mean for planning your usage?

Do you intend to get bigger and bigger? Do you have an intuitive sense of a good size for you?