140Char

It may because I’m tired and a bit ill, and the fact I’m following an ever-increasing number of Twitter-related blogs, but it seems that there is a never ending stream of guides to starting on Twitter, or gaining followers, and 90% of them have the exact same advice. (Even the New York Times carries a Twitter beginners guide!)

For the record, I didn’t feel the need to do one after I read Luke Razzell’s excellent Twitter guide back in October. Search traffic be damned!

Whether you’re an individual or brand, the tips are always to be human, interactive, interesting etc.  Which is basically the same as you’d get for any network, or for your offline life.

So I’d like to suggest that following most of these guides is a complete waste of time – if you’re a spammer by nature, or your company is in fact the work of evil robotic overlords, then you’ll revert to your true nature eventually, and you’ll have wasted everyone’s time until the mask falls.

Instead, I’ll present the one suggestion I think should be given out to everyone as the way I’d love to see people using Twitter.

Rule 1: Try to make other people’s lives suck a little bit less.

That’s it.

There’s no ‘how to’ guide because it varies for every individual. It could be providing great customer service (Do I need to reference @ComcastCares or @Zappos?). It could be by responding to someone asking for messages to demo Twitter to their colleagues, or finding a bookmark someone has lost.

Or it could even be auto-posting from your blog via Twitterfeed if that’s how people want to receive information (despite all right-thinking wisdom pointing to the contrary!)

It could be something more formal, like helping out with a great charity project like the Charity Water campaign by @Pistachio, or contributing to a personal attempt to help a family.

It could be posting something that makes someone think, laugh, cry or start a conversation.

It’s simple, but easy to overlook when you’re thinking about other things.

‘We make a living by what we get, we make a life by what we give‘ Sir Winston Churchill.

As fast as we’re twittering, new applications are appearing! Just last week I suggested to a friend we should work on a system for backing up Twitter information – this week there’s already a choice of two applications.

Tweetake will back up your Friends, Followers, Favourites, Your Tweets, or Everything from your Twitter account. It does warn that you’ll need to exit certain Twitter clients, like Tweetdeck. Within a minute or two, I had an Excel file with 19 days of my last Tweets, and a list of people with their name, id (number in which they joined Twitter), description, location, last status update, avatar location on Twitter’s servers, and whether their updates were protected. The only thing I couldn’t find was an indication of which ones were followers, and which ones were friends. So you really need to export your friends as a separate list.

It’s a nice quick system, but it relies on you regularly backing up your lists. One benefit is you can see how many people are on Twitter within your friends list – mine started with Jack Dorsey and Biz Stone at 12 and 13, and went up to the highest number at 15,160,529, although there were about 20 people with strange id numbers.

Twittersafe, like Tweetake, requires you to sign in with your Twitter username and password. It takes a while to log in, and you’re presented with a red ‘Back Up’ button and a couple of sponsorship adverts. Click to Back Up and everything goes quiet for a while. There’s a blank bar, which I presume should be a status bar. And that seems to be about it.

There claims to be an option to download an Excel copy, and future features will possibly include one-click restoration of your followers, which might be handy. But unless someone else has more success, it’ll have to be Tweetake and manually re-adding people!