140Char

A while ago, someone asked me why I rush to claim certain brand names on any new microblogging/social network site I find. The main reason is to safeguard them for the future, and the fake ExxonMobilCorp account on Twitter shows the reason why!

The fakery was uncovered by a select few, including Shel Holtz , spread via the likes of Jeremiah Owyang, who posts some very interesting responses from Exxon spokesperson Alan Jeffers, and even made the mainstream media.

Interestingly, Exxon aren’t rushing to the lawyers, but are trying to find out who is behind the act:

‘It’s our perception that social networking is based on honesty, transparency and trust, it’s important that they become forthcoming about who they represent,”’ said Alan Jeffers

As of 3 hours ago, the fake ExxonMobilCorp appears to be up and running, and ignoring public calls from the likes of Holtz and Owyang to ‘fess up. So possibly not someone looking to be recognised and commended for making the effort to engage then, and yet someone who seems to be trying to portray the company in a good light.