140Char

I’ve been watching the developments in online video from the sidelines, as somone who is still embarrassed by his time hosting a semi-professional daily webcast, and who has managed to avoid owning a webcam.

I can see why there’s an initial curiosity around lifecasting, but the reality is generally somewhat duller. I do get the idea of Seesmic, but I think to get the most out of it requires a commitment similar to starting out on Twitter, and I haven’t quite yet convinced myself it’s an additional output I need to find time for. I occasionally enjoy 12seconds.tv, but although the short clips are quite punchy and to the point, it always feels like I’m skimming over people’s ideas. (Although I do think @Documentally has really transcended the medium)

But I’m being totally honest when I say Mobatalk has convinced me that video has now arrived for microblogging - and for quick, easy broadcasting to friends and contacts.

Put simply, you go to the site, record a video clip (which plays back at a reall high quality in comparison to other services), and type a Twitter message into the site, along with a hashtag, which then posts it to Twitter with a link to the video.

Not only is it stunningly simple, but the navigation is really nice to use, with a really simple, intuitive and attractive display.

And then you discover you can subscribe via iTunes and Google Reader to an individual - or a hashtag - perfect for videos of live events etc. And did I mention you can also access videos via your iPhone?

I’m not the only one impressed by Mobatalk , but considering my natural cynicism, and the fact I’m in the middle of quitting cigarettes after 13 years, and I’m pretty surprised I can’t find any obvious faults.

It’ll be interesting to see how Michael Bailey - @mobasoft - develops the site, but there are advertising options already available, the video upload is quick and amazingly good quality, and it integrates well with Twitter.

It might even be enough to get me in front of a camera again - 140char weekly vidcast, anyone?

So far, much of the focus on microblogging has been on text, with the one major exception of Seesmic. But using Seesmic as a producer requires a certain amount of effort. It also lends itself to video blog type discussions.

Hence interest around the private alpha launch of 12 Seconds, limiting video uploads in the same manner as Twitter and Plurk et al limit the amount of text.

Updates are by webcam or mobile phone, and there’s no scientific reasoning disclosed behind the 12 second limit, although apparently “Our patent pending Electro-Tear-Duct Prongers have determined that exactly 12 seconds of video is the ideal amount of time to keep anything interesting.”

What is also quite interesting is that the people behind 12 Seconds are open about: “The more we can get 12seconds off of the 12seconds.tv site the better. We are building a platform for video status. We want these clips to be anywhere you are, or at least anywhere you want them to be.” So widgets are already available for Myspace and blogs, and more distribution is doubtless on the way…

It’s worth taking a look to see how much information can be conveyed in 12 seconds via video. My only question about the service is that it successfully replicates the upload portion of microblogging - but are there mechanisms for replying to people, and forming groups? Those are the things that have driven Twitter, Friendfeed and all the famous social networks. If I see 12 seconds that are worthy of praise, comment or argument, I want to be able to respond directly via the service - not have to track people down by alternative means.

Take a look at the site, and share your thoughts below…