140Char

tr.im is the latest in a fairly substantial list of services which offer to shorten your links to make them more compatible with microblogging sites like Twitter.

After all, when you’ve only got 140 characters to play with, you don’t want to be posting a lengthy website address - and even better, many of the newer services also include tracking of click-throughs. Particularly useful for marketing professionals to see whether it was their link which got traffic to their content.

tr.im works with Twitter and Indenti.ca and will automatically update your status. It tracks stats, allows comments on your urls, and your account keeps a history of your shortened urls (You can log in with your Twitter details). One of the main ways it stands out from other url shorteners is by offering to retweet popular shortened urls - bonus traffic!

Some of the other popular url shorteners are:

TinyURL is just about the grandaddy of url shortening. It does what it says on the tin, via the website or bookmarklet.

SnipURL: Shortens URLs, allows you to see how many people have clicked on them, and has useful options including showing the long url in brackets when the shortened url is copied - handy if people might mistake your url for a phishing scam etc.

Bit.ly: I started with tinyurl but switched to Bit.ly. It keeps stats for your urls, and splits them between Twitter (seperating out individual pages e.g. those clicking from twitter.com/home and twitter.com/badgergravling, and also those from 3rd party applications. Plus it records any conversations and retweets on Twitter and Friendfeed, comments, and metadata. It’s interesting that Twitterfeed (auto RSS posting to Twitter) seems to be using Bit.ly now. And most interesting is that you can set a custom term for your shortened url address - which can only be used once, so it’s yours forever if you pick a good one!

Some that I haven’t tried, and can’t in any way vouch for,  include:

Notlong:

Shorterlink

Doiop

Shorl

Shorttext

Tinypic (for images).

Zurl

Curio.us

Get-URL

and many many more. Interesting several that I’d heard of appear to have folded due to a combination of problems with hosts or spammers using their service. It’s important to make sure you check who is posting a shortened url before clicking on it, just in case - and obviously be aware if the link takes you to a site requesting any type of login information.

To see all the available url shorteners we’ve encountered, check out the Microblogging tools section.

I’ve been watching the developments in online video from the sidelines, as somone who is still embarrassed by his time hosting a semi-professional daily webcast, and who has managed to avoid owning a webcam.

I can see why there’s an initial curiosity around lifecasting, but the reality is generally somewhat duller. I do get the idea of Seesmic, but I think to get the most out of it requires a commitment similar to starting out on Twitter, and I haven’t quite yet convinced myself it’s an additional output I need to find time for. I occasionally enjoy 12seconds.tv, but although the short clips are quite punchy and to the point, it always feels like I’m skimming over people’s ideas. (Although I do think @Documentally has really transcended the medium)

But I’m being totally honest when I say Mobatalk has convinced me that video has now arrived for microblogging - and for quick, easy broadcasting to friends and contacts.

Put simply, you go to the site, record a video clip (which plays back at a reall high quality in comparison to other services), and type a Twitter message into the site, along with a hashtag, which then posts it to Twitter with a link to the video.

Not only is it stunningly simple, but the navigation is really nice to use, with a really simple, intuitive and attractive display.

And then you discover you can subscribe via iTunes and Google Reader to an individual - or a hashtag - perfect for videos of live events etc. And did I mention you can also access videos via your iPhone?

I’m not the only one impressed by Mobatalk , but considering my natural cynicism, and the fact I’m in the middle of quitting cigarettes after 13 years, and I’m pretty surprised I can’t find any obvious faults.

It’ll be interesting to see how Michael Bailey - @mobasoft - develops the site, but there are advertising options already available, the video upload is quick and amazingly good quality, and it integrates well with Twitter.

It might even be enough to get me in front of a camera again - 140char weekly vidcast, anyone?

Twittertise is billed as a method of advertising on Twitter, but personally I see it more as a tool to measure the Return on Investment for corporate Twittering - something which arguably has a lot more value than a basic advertising tool. Owner and creator Jon Steinberg got in touch via Twitter, (@jonsteinberg), but it took me a little while to get some questions to him, and I’m glad it did, because this post now coincides with a new release which answers some of the questions I had about the value of the service.

In it’s simplest terms, Twittertise is a free service which builds on Bit.ly url shortening to offer some statistics on referrals through to your website - but the latest release starts to go further than the Bit.ly tool by offering some useful graphing capabilities for overall referrals and individual messages - and graphs are always useful for corporate reporting!

Jon was kind enough to answer some questions about the thinking behind Twittertise, how brands including Comcast, Nortel and the American Cancer Society are using it, and how you could be using it for your company:

Twittertise and Whalewhisdom are both applications by Thursday LLC - can you tell us a bit more about the company, where it’s based, and how many people are behind the applications?

“I think comcastcare’s use during huricane Gustav is my favorite.  Timely messages that needed to be spaced.
http://jonsteinberg.com/post/48213746/comcastcares-using-twittertise-to-send-out-gustav
http://jonsteinberg.com/post/48214167/another-shot-of-comcastcares-using-twittertise
Nortel has also been a consistent and solid user for communicating corporate and product related information and tracking it.
http://twitter.com/nortel
On the non-profit side, I’m proud to see American Cancer Society using:
http://twitter.com/americancancer.”

Thanks to Jon for taking the time to answer a few questions, and I’m definitely planning to follow Twittertise and future releases in detail. One of the biggest problems in social media and social networking is tracking a return on the time invested, and this is one of the tools that will start to make that job easier.

It’s also interesting to note that Jon advises using Twittertise in conjunction with real human tweeting - I’m not a big fan of just plugging in an autofeed and letting it run - it could be really useful to ensure important messages don’t get forgotten or phrased badly in the rush of conversation. And it could also be useful to retweet your most important message when you’ve finished posting for the day to ensure people in different timezones might see your most important messages.

If you liked this post and want to keep up with the latest articles, news, Twitter tools and interviews, why not subscribe to the www.140char.com RSS feed?

And if you missed our earlier interviews why not catch up with them now?

An interview with Blippr founders Jonathan C and Chris Heard.

An interview with Posty creator Cesare Rocchi.

One of the better microblogging clients available at the moment is Posty, createdby Cesare Rocchi.

It’s an Adobe Air applications which runs on Windows (2000/XP/Vista), MacOsx (10.4.9 or more), and even Linux! And besides the fact it runs behind proxies, it feeds out to Twitter, Jaiku, Pownce, Tumblr, Friendfeed, and Identi.ca.

So I got in touch with Cesare to get an idea of what was behind Posty, and what he plans for the future.

What is Posty in 140chars?

Posty in a small desktop application which allows browsing/updating your profile on twitter, jaiku, pownce, tumblr, friendfeed, identi.ca.

What makes it different from other cross-posting applications?

Posty has one of the smallest memory footprint. Although Adobe Air does not allow developers to fully manage memory usage, Posty is optimized to use as little memory as possible.
To my knowledge Posty is the only standalone desktop application which supports SIX services and allows a rich browsing experience. For example you can watch videos and pictures right in Posty! Check pownce, tumblr or friendfeeed for an example.
Finally, unlike web applications, Posty encrypts and stores sensible data like passwords on your hard drive, instead of third party servers.

How long did it take to create the initial version?

The first version, which included twitter and jaiku took two months to develop.
Let me say that Posty is a project that I develop during my spare time. So when I say “two months” I mean “the spare time that I had during two months”. I can’t quantify more than that.

Was Adobe Air easy to work with? Does it offer significant advantages?

Adobe Air was pretty easy to work with. Posty has grown as a response to two needs I had: to learn Adobe Air and to save some time in interacting with my online communities.

I think I am on the way I expected to be. One of the main advantages of Adobe Air is the ability of quickly changing the layout of the application. Without getting too technical the VBox, a container to display whatever thing you want vertically, is a great idea. So for initial prototypes it is just perfect.
As you project grows you need some discipline to avoid melting too much the logic and the graphics. For example, after the first prototype (which I confess I did just for my personal use), I redesigned the application along the lines of MVC pattern. So if, by chance, I hit my head and I forget anything about Posty, by looking at the MVC structure of my code I quickly “remember” where to put my hands.

How long has it been live? And is it gaining many users, judging by the good response it’s received?

I released the first version of Posty at the end of April. I remember I didn’t even had a website, so the release was made by attaching the air file to an email message.
Posty is gaining users every day and received a good response. I receive emails of encouragement and suggestion. People are also willing to test beta versions. This is fundamental to me, because I get almost immediate feedback on new features or solved bugs.

Are any of the microblogging services more difficult to integrate with? I noticed it took a couple of tries to verify my Jaiku account for example?

Maybe you did it while Jaiku was updating their servers. Yet Jaiku has not implemented an appropriate api to verify credentials, so I exploit a trick. BTW Jaiku to me has a lot of potential and I expect they extend api support to other functionalities. I didn’t find particular difficulties during the implementation. The testing is often the phase which takes more time. Unfortunately some network rely on servers which are hit every second by hundred thousand requests and your testing can get slow. I remember the “flying whale” days of twitter … testing new functionalities was a nightmare. Same for Pownce some time.
A special mention to Friendfeed, which was the most reliable api service I had to do with. And let me “celebrate” to the tumblr api as the simplest and cleanest and well-documented api I have worked with.
Finally, I think I’ll have some issue with Facebook, which I’ll integrate soon and which is known to be a less “friendly” api for desktop applications.

Are you going to continue simply to ask for donations to monetise Posty? Or would you be tempted to introduce advertising?

At the moment I’ll keep on asking for donations. BTW thanks to those who donated so far and thanks to those who will donate. Even a small donation is precious to me. Also encouragement messages, blog posts and suggestions are considered a donation. So if you like Posty, or have an idea on  how to extend it, just drop me a line. I appreciated it a lot.

Has it raised your profile throughout the internet?

I can’t tell the difference before and after Posty. For sure my online activity has been influenced by the growth of Posty (read less free time for me and more emails to reply to). But the most evident improvement is that it takes much much less time to send my updates/news across different networks and to address the incoming messages/replies. Attempting a measurement I’d say I spend half of the time and save a lot of clicks.
Let me also mention a cognitive aspect. Posty concentrates in a “place” a set of activities (update twitter, check Pownce replies, etc). Wanna do one of those activities? open Posty. Busy doing other stuff? Just close Posty to avoid distractions. Within a browser this border fades and, at least to me, it is easy to interrupt an activity to update/check my twitter, just because I noticed that a tab on twitter was left open (accidentally).
With Posty I feel I am more focused on my current activity.

Have you got more plans for improving Posty?

Yes. I have many items on the todo list: a brighter look and feel, facebook support, improvements on the interaction with the graphical interface. And a special feature which I am planning since a while. But can’t tell more.

What’s your view on cross-posting? Obviously Posty makes it far easier, but do you think cross-posting is possible without it becoming almost like spam? Do you have any tips for users?

First, don’t just ask questions. Many tend to get without giving. I think giving is important. Contribute with ideas, suggestions, whatever you feel it improves things. Second, choose as carefully as possible your friends contacts. It’s not easy to foresee how active a person will be, but if you see that the last 100 updates are about knitting and you hate knitting you shouldn’t click add/follow. Indeed try to find and add people who share some interest with you.
Final tip. Given that the number of friends/contacts is limited try to remove those who are less active, to make room for people more corresponding to you. You should not fear to click remove.

If you had to pick a favourite microblogging/lifestreaming site at gunpoint, which would you pick?

As for the service per se I’d pick Friendfeed, because their servers are very reliable. You might say that the interface is “spartan”, but I like the service and the scenarios it opens.
If we talk about people and responsiveness I’d say twitter and Pownce. Especially on Pownce I get almost immediate replies. Maybe this is because I was a beta tester and I collected many active friends. Of course twitter is still the most used/discussed/crowded service you can think of. And the one I use to stay in touch with the posty community via: http://twitter.com/_posty.

Make sure you don’t miss more interviews, including one with Blippr founders Jonathan C and Chris Heard on Thursday. You can always subscribe to the 140char RSS feed, here.

A quick post today due to a heavy workload, but I had to mention one of the most interesting visualisations of Twitter I’ve seen in a while at Twitter StreamGraphs.

It’s a third party creation which either lets you see the last 200 tweets containing a search term, or the last 200 tweets by a username.

It’s useful, and it looks great….it’s been created by Jeff Clark, who also created TwitterArcs and TwitterSpectrum.

As fast as we’re twittering, new applications are appearing! Just last week I suggested to a friend we should work on a system for backing up Twitter information - this week there’s already a choice of two applications.

Tweetake will back up your Friends, Followers, Favourites, Your Tweets, or Everything from your Twitter account. It does warn that you’ll need to exit certain Twitter clients, like Tweetdeck. Within a minute or two, I had an Excel file with 19 days of my last Tweets, and a list of people with their name, id (number in which they joined Twitter), description, location, last status update, avatar location on Twitter’s servers, and whether their updates were protected. The only thing I couldn’t find was an indication of which ones were followers, and which ones were friends. So you really need to export your friends as a separate list.

It’s a nice quick system, but it relies on you regularly backing up your lists. One benefit is you can see how many people are on Twitter within your friends list - mine started with Jack Dorsey and Biz Stone at 12 and 13, and went up to the highest number at 15,160,529, although there were about 20 people with strange id numbers.

Twittersafe, like Tweetake, requires you to sign in with your Twitter username and password. It takes a while to log in, and you’re presented with a red ‘Back Up’ button and a couple of sponsorship adverts. Click to Back Up and everything goes quiet for a while. There’s a blank bar, which I presume should be a status bar. And that seems to be about it.

There claims to be an option to download an Excel copy, and future features will possibly include one-click restoration of your followers, which might be handy. But unless someone else has more success, it’ll have to be Tweetake and manually re-adding people!

There’s been quite a lot of coverage over Malware arriving on Twitter, rather than just irritating spam. A link to a pornographic film prompts you to download a new version of Adobe Flash - which is actually a downloader containing 10 banking Trojans disguised as MP3s. There’s loads more details, here. So, as with any other email or weblink from someone you don’t know, treat links as suspicious - and downloads doubly so. If not more!

On a brighter note, I’ve made some updates to the Tools page to include some new additions, such as sites like Globme, Blippr and Beemood. Plus more tools like Phweet and Posty. There are loads more than need adding shortly, and we’re speaking with the creators of some of them to get more information on the how, why, and what next for the most popular, most interesting and most useful of the bunch.

I was just reminded that a while ago, I started a “Twitter Favourites” set on my Flickr account. I was finding that there were some real Twitter gems that I wanted to keep a hold of.

So now, any funny or memorable quotes that I see on Twitter get screen grabbed directly to Flickr:

http://www.flickr.com/photos/fuchsiashock/sets/72157604373466543/

Do a search for “screen shot upload to flickr” or similar and you’ll be able to track down some software giving you more or less one-click uploads to flickr.

Twitter (And Friendfeed, Jaiku and Pownce) application Twhirl has now added support for open-source microblog platform Identi.ca. And, as Cnet explains, it’ll have a feature that Twitter users have asked for - push updates which send updates direct to the client, meaning no need to keep refreshing so much, and theoretically less load on the Identi.ca server.

I’m intending to take a look at the new client, and start posting more to Identi.ca, as I have a sneaky suspicion it will be one of the two or three microblogging sites with enough longevity to reach the mainstream. And I’m not sure Plurk will make it. (I’m not the only one).

Each group will have a demographic, whether it’s different due to age, class, geography etc, just as the current social network sites separate out: Facebook, Myspace, Orkut, Hi5, Bebo. But I think there will be more crossover, as people look for a site to jump to if the Fail Whale hits Twitter, or the A-Team turn up at Plurk. And an open source platform with less server load seems like a good place to build a back-up Twittergeddon bunker in times of need. After all, social networks seem slow, and blogs almost glacial if you have a serious microblog addiction. And IM won’t let you interact with enough people at once.

Twitter has enough established users. Identi.ca could become the archetype for open-source reliability. But who else can sustain themselves and offer something interesting? Place your bets in the comments!

*Plurk A-team pic on Flickr by daysies.

Log in to TwitterBlocks and it will show you who you have been chattering with and who they have been chattering with.  Excellent!  Some Twitter apps tell you who you have been talking to .  I like to see a picture of conversations and networks and this is it.

Who I speak to, who they speak to and who speaks to me?  Just for the past day but immediate pictorial feedback!

If you are a micro-blogger developer, then you already know PlaceShout. I want to develop a PlaceShout application for the UK.  I imagine the development can be done online, so you don’t have to be based here.

Any takers?  If so, can you tweet me @jotoo?

A possible rival to FriendFeed, Swurl.com mimics the FriendFeed service of aggregating various social networks, but possibly does better by giving your pooled services their own, custom url eg. justinfleming.swurl.com whilst seemingly borrowing some design tips from socialthing.com.

Since I joined FriendFeed, I’ve always said that the design and presentation cripple the usability. What could be so neat (as in Socialthing which purely due to design, outdoes most other similar services out there), is reduced to a eye-aching busy mess that I just feel like avoiding.

If FriendFeed stole Socialthing’s design then we’d be on to something massive. As it is, Swurl just might win the prize.

www.swurl.com