140Char

I’m a big fan of both Tumblr and Posterous, despite not really having the time/project to make the best use of them at the moment. So the fact that Tumblr has released a new feature, some interesting statistics and signs of new revenue streams launching soon has reignited my thoughts on how I could use the service effectively.

The new feature is the ability to add static pages – which will aid companies and bloggers looking to keep content highlighted. Adding a page is simple, with three layouts to choose from.

And it will only build on some pretty impressive statistics released today – 1 billion page views in February 2010 for starters. It also has 2 million posts every day, 15,000 new posts daily, and 18 new posts and reblogs every second.

Incidentally, 1 billion page views in February equals 36 million page views per day, 25,000 page views per minute, or 400 per second. And Tumblr has put together a nice infographic to show off the info:

And if that isn’t enough, apparently there are also plans to unveil two new revenue generating features next month, powered by the widget mysteriously pictured below:

For a personal or simple company blog, I’d definitely recommend checking out Tumblr or Posterous. They’re easier to update than a traditional hosted blog platform (whether Blogger or Wordpress), and offer as many design options etc. Ultimately a full self-hosted blog platform such as Wordpress (Which this site uses) offers some additional advantages, but if you don’t want the hassle or advertising, then go with the microblogging platforms.

I’m really intrigued to find out what other people are using Posterous for. The ease with which you can post by email, and send images and video which are automatically resized means I keep toying with it for various things but haven’t found something which has got me using in regularly (I’ve already got two self-hosted Wordpress blogs including this one, and a pretty active Twitter account etc).

I know that Steve Rubel is using it as his main place to post in a lifestreaming style.

And the Austin American Stateman newspaper used it to crowdsource images from readers.

Plus more visually-creative people seem to be embracing it – e.g. Christian Payne.

But I need more inspiration – are you using Posterous, and if so, how are you using it? Alternatively have you seen particularly good or bad examples of people using it for a specific purpose or reason?

I’m determined to get back into covering non-Twitter news, so here’s the latest on Posterous, which now lets anyone customise their microblog/lifestreaming/’blogging lite’ site with themes or custom HTML and CSS.

Until now it’s been one of the big differences between it and rival Tumblr – hence why Posterous also allows you to drag and drop your Tumblr theme into Posterous. This will make it easier for anyone considering the switch.

Personally I definitely prefer using Posterous due to the ease with which I can upload everything I want via email – and I already use it to autopost to Tumblr.

Here’s the handy site guide to themes:

The one thing I haven’t seen tried anywhere else, and that I’m keen to experiment with, is whether using custom HTML will allow advertising into the platform – it isn’t something I’d stumbled across on any Tumblr/Posterous sites yet, and given that it’s about the only reason I can find for picking Google’s Blogger over Wordpress as a hosted service, it could be a major feature for either of the two lifestreaming sites.