140Char

I’ve just signed up for a new site offering micro-recommendations via web and mobile, Goodrec, after picking up on it via Scobleizer (Who has a great video interview with the CEO, Mihar Shah)

It looks like a good service, although as you can see I’ve just started playing with it.

But what’s interesting to me is that 50% of their traffic comes from mobile, and mobile is a big part of their offering, with recommendations around your location, for example.

The reason I’m so interested in the mobile aspect is that it’s the main difference (along with restaurant and nightlife reviews) from Blippr, a micro-recommendation service whose creators I interviewed back in September.

• Both focus on allowing short form reviews.
• Both include categories for Entertainment.
• Both have a pretty simple rating option, with up to 160 characters for the actual review.

But the big difference is that Goodrec appears to have had mobile in mind from the start, especially with location-based services. Blippr, meanwhile, had a user suggest an iPhone app seven months ago on it’s Get Satisfaction page, and a lot of postive feedback from other users, but the staff replies explain that with one developer, the decision was to focus more on the site. Blippr has exposed it’s API in case a third-party wished to create something, but the most recent work has been a host of improvements to the site itself (details are on the Blippr blog)

Choosing between the two is a tough call – from emailing and Tweeting with the guys behind Blippr, I can appreciate what they’re doing immensely – but without having the resources to develop mobile-based recommendations they’ve left themselves widely open. After all, mobile integration is a major adoption attraction of Twitter.

So combine Mobile with location-based recommendations, and I think Goodrec has launched with a sizeable advantage.

It will be interesting to see if Blippr respond, if anyone else joins the space, and in particular, whether Twitter itself has any plans in the area linked to monetising.

(I’m also on Blippr, although not particularly active).