140Char

Apologies for a slight lack of posting due to other commitments. But on the bright side, there’s a good post on Event Manager Blog about ‘How to embed twitter in your event’

Admittedly it’s written by someone who was going to be my original collaborator here, but didn’t have time to blog, or write about Twitter! But we’ll forgive him for making a practical guide to starting to use microblogging tools for more…

Forgive the round-up format, but sometimes there just isn’t enough time in the day!

• Al Gore is coming to Twitter (Mashable). Whether or not you want Al Gore microblogging, more prominent figures means more mainstream coverage and members. Which increases the reach and opportunities in microblogging, even as it might dilute some of the things that initially appealed.
• Twestival write-up (TechcrunchUK). Sadly, and despite some farily strong persuasion by one of the organisers, I couldn’t make Twestival, the London Twitter meet to be social for charity. But by all accounts it was a huge success (I will definitely make the next one). Mike Butcher’s write-up and comparison with another event the previous night highlights why it was so good. The Twitter account for the event appears to be dormant now, but I’m guessing the website might remain active for the possibility of another one.
• Social Actions + Twitter mash-up (Mashable). Are auto-tweets bearable if they’re in a good cause? Pick the cause which resonates with you from a drop down list, and the system will auto-tweet once a day on your behalf to all the postings on that cause.
• The U.S Senate can officially resume Tweeting: (Venturebeat).  A new protocol rule change means members of the U.S. Senate can now share with the public more easily via public websites, including microblogs. There are some rules about disclosure, and what data politicians can collect about users of their own websites.
• Executive Twittering: Blogging without the time suck: (Pistachio). Businessweek profiled 10 CEOs who Twitter, and Laura Fitton goes on to explain why it can be such a benefit.
• How did personal video eclipse entertainment video (Chris Brogan). Interesting piece looking at the rise of personal video, and related tools like Seesmic and 12seconds.tv

That should keep everyone going for a bit…

As an Englishman (albeit one with a degree in American Studies), I’ve followed the U.S presidential nominations with a fairly casual interest, and with a slight leaning towards one candidate, but not enough that I’m going to talk about it.

Instead, I’m going to proclaim this the ‘Twitter Election’, and the sign of how news and reporting is changing for the better. First up is Twitter’s own Election 2008. It’s fascinating to watch the opinions and messages appearing every second, although the fact that it seems to be based around the keywords of candidates names means I’m tempted to tweet about McCain oven chips and see if it appears!

What’s interesting is how public service broadcaster C-Span has integrated Twitter, Blog coverage, Video, a Debate timeline and a keyword list into the ‘Debate Hub‘. It’s a great example of how ‘aggregation of sources of information provides a starting point for a media company to add it’s own expertise and reason to provide something of value.‘ Sorry, thought that sentence was worth highlighting, although other people have been saying the same thing for a while.

I’ve talked in the past about Twitter providing a news mechanism that trumps mainstream media for events like earthquakes. And I’ve taken a look at what mainstream media needed to do to utilise the new tools available or become increasing irrelevant.

But events like the death of Heath Ledger, or the various earthquakes around the world had a much more striking effect for those that were on Twitter at the time than for the majority of non-microbloggers waking up hours later and being perfectly happy with the coverage they were broadcast – because they weren’t up at 2am to witness how radically different it could be.

This time, it’s an event which has been flagged up in advance, allowing the word to spread – and it’s increasingly being adopted by various mainstream media sources to a greater or lesser extent, allowing far more people to see the benefits of microblogging over traditional coverage.

And I predict we’ll see more and more of this in the coming months, even with controversies like the decision from an U.S. newspaper and website to Twitter live from a child’s funeral. Whether or not it was the correct way to treat that particular situation at the current time, it’s a sign that the boundaries are shifting, and going past simply acknowledging Twitter coverage. And for microblogging to hit the mainstream, the boundaries need to be a long way further down the road than the mass adopters.

I think it’s also the reason for Twitter moving towards grouping, as much as for users. It’s why I was interested in the previously posted quote by Ev Williams, saying that groups are coming. I don’t think it’s necessarily about just Twitter for enterprise as an inward facing tool. I think in Twitter’s case it will also be about groups and tools for outward facing use by companies, which is why they’ve been seemingly slow to respond to Yammer, Present.ly etc.

It’s about raising routes to monetise from enterprise, but also providing the tools to grow the userbase to drive significant revenue. Facebook does OK at 100 million active users per month – Twitter has about 2.5 million registered used. And that mainstream exposure could be the push it needs.

A really useful article by Laura Fitton (@pistachio) on Mashable comparing 15 microblogging tools for enterprises also reveals an important and interesting quote on Twitter from Ev Williams. ( Laura has kindly clarified in the comments that she referenced the list of tools maintained by Jeremiah Owyang)

‘Private networks that do private or company-internal sharing via Twitter are on the horizon,’

This is big news considering the size of Twitter relative to all other microblogging platforms. I’d suggest their advantage is to create the private areas within the larger Twittersphere, as one of the problems of tools such as Yammer is that for normal businesses (i.e. non early-adopter tech firms), there simply isn’t critical mass.

Allow early adopters to connect within a company, and frame that within the larger Twittersphere, and it keeps the interest up while allowing the company users to grow.

(Then again, if it’s coming at the same speed as restoring IM functionality etc, it may be some way off!)

Well, 140char.com has been running for a while now. We’ve had some great articles written by various people, some interviews with some very interesting people, and some nice comments and links from other sites and people.

But I want to keep 140char evolving, and you’re the best people to give me advice on what we should be doing next!

We’ve already got some things underway, including some new contributors, and some new interview subjects. But what are you looking to read? News on the latest Twitter apps? Examples of businesses using microblogging, or how to monetise your microblogging account?

Are there pages we should add on new topics, or any that you think are utterly pointless?

And what do you think of the overall design?

Please do leave a comment below, whether it’s positive, negative or even expressing indifference! You’re allowed to go over 140characters this time!

Well, I expressed reservations about how many organisations would find use from Techcrunch 50 winner Yammer, and have a strange feeling that in many cases I might be proved right.

For example, the corporate Yammer group I’m in has 11 members, a few unanswered invites, and a three day gap between posts. Three days should not pass between posts on a microblog, particularly when it was only me posting for the last four days! And that’s despite a few of my usual web geek colleagues popping up.

Compare that to my Tweetstats, despite being pretty busy over the last few days. Part of the reason is that, like Johnny Five in Short Circuit, I need input. Yammer almost seems like a training pool before venturing into the Olympic pool with the grown-ups on Twitter. And that’s regardless of the fact Yammer has opened up it’s API.

There’s quite an interesting post by Chris Brogan on how the Twhirl client support for the open source, on your own servers Twitter, Laconi.ca, means that Yammer is irrelevant.

Incidentally, after Del.icio.us became delicious.com, it seems really strange to see identi.ca, laconi.ca, present.ly (the other corporate microblogging offering) etc!

I was going to use the Twit (This Week In Tech) Army example of self-hosted microblogging, but with comedy timing, the site appears to be down!

Not the catchiest title for a genre of sites, but it works! I’ve posted before on my other blog about why I’m not a huge fan of Digg, (and alternatives to it) but it’s silly to deny the fact it’s a hugely popular site and format, and that some of the issues I have are Digg specific.

And there are two sites offering microblogging aggregation. I found Microblogging.com via founder @ShaunMorton on Twitter.  It’s essentially a niche social news gathering site for microblogging, and there’s nothing wrong with that! One of my remarks about Digg was that it increasingly faces a challenge from niche focussed rivals. It’ll be interesting to see if microblogging has enough interest to build a critical mass.

Dwigger has been covered elsewhere, but in the spirit of retweeting it’s an aggregator of tweets themselves, and it also creates threaded conversations with images and even video. Which is an interesting idea, but I suspect slightly flawed. The reasoning behind Twitter is that my contacts will be the filter of relevancy and interest, so it seems counterintuitive to go and seek out what complete strangers are judging to be relevant or important except as an object of curiousity. And Twitter Search allows me to see if terms are popular by volume across the whole of Twitter, rather than the microcosm of Twitterati who also use Dwigger.

Dwigger is by Sift Partners, so I’ll try and drop them a line shortly and get a detailed explanation of what I might be missing, and I’ll keep the jurt out until then, but I’m not sure there’s enough of a mass of microbloggers for these types of service quite yet. Considering Digg runs on around 20 million+ users a month, Stumbleupon is hitting around 6 million registered, and Twitter is around the 2-3 million mark, Microblogging.com and Dwigger might need a fair bit of patience to capitalise on the new communication medium.

A few things have caught my eye over the last couple of days, so here’s a bit of a micro-update:

Matt Balara writes about an interesting case of being followed on Twitter, and highlights some etiquette issues and changes in how people are interacting in the modern world.

Seesmic has a new Nokia N95 client which not only allows you to upload and view videos from the service on your phone, but also reply to friends videos, build a threaded conversation and post to Twitter with a video link. More details and a video demo at Loic Le Meur’s blog.

The Twitter Song is still gaining fame for songwriter Ben Walker, and over 200,000 views on Youtube so far. Plus appearances on BBC Radio 5 and National Radio New Zealand.

Techcrunch takes a look at the very interesting Twittermoms.com. It’s not a mommy Twitter clone, but a Ning based group for mothers who already use Twitter. It underlines why many people think Twitter should introduce groups, like new enterprise blogging tool Present.ly.

And finally, you can enhance your Tweets and save characters with Twitterkeys.

The official Twitter blog has details of the unheralded and overnight cosmetic changes which have been made to Twitter, with the removal of the Archive page, and the navigation tabs finding a home on the righthand side of the page.

So far, I’m experiencing the ‘Supermarket Effect’, which is demonstrated when your local supermarket moves everything around – and even if it actually makes shopping quicker, you still complain for the first 30 minutes that you can’t find anything.

The only problem which does immediately stand out is the fact the search box has been removed from my main page, which is a pain as I often search for people who might be on Twitter but haven’t shared their username. It’s now hidden under Find People, and then Search, which adds two clicks every time I want to quickly check someone.

It’s also a big problem if I’m trying to locate someone I’m following or someone following me (Over 1200 people each time), and I can’t remember their exact username.

You do get the options to customize the look of your page, which is kinda fun, I guess. Bearing in mind I have little skills when it comes to design, it’s something I won’t be spending much time on!

Update: Is it just me, or have the times and dates for updates become italicised? They just look a little ‘odd’ to me…

Many apologies, but although I said my exclusive interview with Blippr founders Jonathan and Chris would be published today, a late night scheduling mistake saw it appear yesterday. And by the time I’d got online and realised, I thought it would be pointless to put it back offline for a day simply to avoid looking stupid.

I can only blame the fact I was still excited about getting two interviews with interesting figures in microblogging for the same week, after speaking to Posty creator Cesare as well.

I’m looking to interview quite a few more people in the coming days and weeks, so feel free to volunteer and beat the rush….

Two websites are currently showing the way the microblogging format can be used outside of pure conversation. But although the pair even have similar names, they take totally different approaches. I’ve previously covered ‘Twitter radio’ Blip.fm, but somehow I’ve neglected to cover the other major twist on microblogging, Blippr.  (You can find me using it, here)

But what is interesting about the system is that it not only allows for 160 character reviews of entertainment (music, films, books, videogames), but the focus of the company behind it is concentrated more on the recommendation side of things than purely Twitter for reviews, which means they’re taking on some big names (Disclosure: It also means they play in a similar space to ditto.net, which I do some work with).

What is Blippr in 140 char?

(Jonathan): A community of people looking to discuss, discover and organize books, games, movies and music. In 160 characters or less, of course.

Your company (Tag Team Interactive) has a focus on social relationships and recommendations – what inspired this philosophy?

(Jonathan): My business partner and I just know and see the value in personal recommendations–the ones you receive from your family, your close friends, even just acquaintances. There’s an explicit amount of trust that you extend those influences in your life and you don’t need to come to understand. Recommendations across other platforms, like Amazon or Netflix for example, take time to train and come to trust. There’s this sort of “black box” effect. You’re not sure exactly why the item they’re recommending is a fit for you. However, if your good friend said “You have to see Pineapple Express, it’s hilarious”, it doesn’t require the same amount of learned trust. You already know you can trust that person. It causes even that much more drive to go out and see that movie.

Your company website mentions Blippr is your second application, but what was the first? Was it related to Blippr, and did your previous applications and websites have a direct effect on how Blippr was created?

(Jonathan): Our first was Judge-O-Rama, a site focused on enabling people to resolve their conflicts and contests in a head-to-head context. We like to think of it as our “practice app.” It was just something fun and entertaining, not quite as useful or focused as blippr. Judge-O-Rama was definitely instrumental in our working together, though, and at least serving as the inspiration to us starting to work together. In terms of how this served in blippr’s creation, I think this blog post will give you a good idea of how blippr started.

Who do you see as your competitors? Does it include Blip.fm? What are the advantages of Blippr?

(Jonathan): We don’t view Blip.fm as a direct competitor, per se. They’re doing the micro-thing, but we’re not trying to create a me-too “Twitter for reviews” application. That’s the obvious connotation most people make, given the review constraints, but we’re far more focused on developing the social recommendation and organization pieces than we are a simple micro-review platform. As such, we view our competitors more along the lines of Flixster, GoodReads, LibraryThing, Shelfari, iLike, Trusted Opinion, and a few others. Obviously one of our key advantages is our focus on not just one particular entertainment categories–movies or books or music or games–but on all of the above (we also plan on adding TV in the future). Furthermore, I think if you look at most of those sites, while they have solid communities, we’ve tried to make the participation process as simple as possible to encourage more participation. Also, last but not least, I would say that our focus on integrating with as many platforms as possible is a big differentiator. You can connect your blippr account with Twitter, Plurk, Jaiku, Pownce, Identi.ca, Tumblr, Facebook, Last.fm, GoodReads, LibraryThing, Amazon, and others, which is obviously a great opportunity for our users’ opinions and reviews. Those are some of the high level advantages, at least.

Obviously you’re monetising the site through Amazon, but do you have any further plans to drive revenue you can disclose? With traffic growing, was it a conscious decision not to include display advertising?

(Jonathan): We would say that commerce through various sites will definitely be a large share of revenue, but we do intend on eventually displaying ads that are relevant to blipprs’ userbase, as well. Obviously, the primary intent there is to offer entertainment advertisers a place to capture people who truly are interested in entertainment media and looking to make a decision. But we very much aim to make it a value-add to users first, then advertisers. Jeremy Liew, of Lightspeed Venture Partners, wrote a great blog post a while back on the topic of endemic advertising, which I believe really showcases blippr’s revenue opportunity.

Blippr users can cross-publish to Facebook, Friendfeed, Twitter, Plurk, Jaiku and Pownce. Do your users tie into the audience figures for those sites, or has there been any surprises? And is that the main word of mouth that is driving new registrations?

(Jonathan): This is assuredly a large driver of how people are discovering blippr, but I wouldn’t say that’s the main word of mouth driving registrations. Email invites sent from users have also been a large driver. In terms of surprises, I wouldn’t say there have been too many. Most connections have been with Twitter and Facebook. The rest are pretty much equally spread.

Are there any of the cross-publishing sites which are easier or harder to integrate into?

(Jonathan) That would be a question for my co-founder and business partner, Chief Executive Geek, Chris Heald. Some have taken more time than others. Obviously Facebook takes far more time than any of the others due to building an application for the platform, which is much more than just a cross-publish opportunity. iPhone and OpenSocial integrations will be the next difficult pieces for us, but they are coming.

Does scaling prove as problematic for Blippr as it has done for Twitter? There seem to have been some timeouts recently when I’ve been using Blippr?

(Chris): I don’t think scaling is going to be anywhere near the problem for us that it has been for Twitter; our architecture and product design is a good deal different than Twitter’s, so we avoid many of the specific design issues that they’ve had problems scaling. We have had some timeouts lately, but those were due to some rather exceptional circumstances, and a lack of hardware to fail over gracefully to (in those cases, the problems weren’t scaling issues so much as our primary app server going down without a graceful failover – that’s since been corrected). We’re still getting this thing off the ground, so our infrastructure is very much in its infancy (though we’ve been working lately to address that!). However, we have built this thing with an eye towards scaling, and don’t foresee any major problems in doing so as we move forward. Of course, the proof is in the pudding, but we’ve worked very hard to build a flexible product, and hope to see it grow about as quickly as we can keep up with it!

Do you plan to focus on utilising a microblogging format as the logical mechanism for your relationship and recommendation applications?

(Jonathan): The main inputs for our recommendations are explicit relationships (who you follow), agreements with other peoples’ blips, and the ratings you give titles. (Chris): I don’t think the microblogging format could necessarily be described as the mechanism for our relational/recommendation tools – the other data we’re collecting drives that – but the microblogging format uniquely contributes to this aim in that it encourages extremely high levels of participation, and thus, results in more useful data being present in the system for us to draw conclusions from. It is absolutely a key component to the success of these other components that we have built, even if it isn’t the primary mechanism by which these processes work. Whether we’d use it in future similar applications, I can’t say, but we’re both big fans of the behaviors that it encourages, and would very likely consider it.

And are there any Blips on products which have really shocked, surprised or amused you?

(Jonathan): Good question. It’s hard to pare down to just a single blip or two. Seriously, I can say that I am the biggest fan of blippr. As a huge movie geek myself, I’m constantly reading through blips and finding myself agreeing, laughing, vehemently disagreeing, and more. While some people fault blippr’s micro-format and say that you can’t really know whether something is good or bad within 160 characters, I say, read for yourself. You’ll be surprised!

One of the better microblogging clients available at the moment is Posty, createdby Cesare Rocchi.

It’s an Adobe Air applications which runs on Windows (2000/XP/Vista), MacOsx (10.4.9 or more), and even Linux! And besides the fact it runs behind proxies, it feeds out to Twitter, Jaiku, Pownce, Tumblr, Friendfeed, and Identi.ca.

So I got in touch with Cesare to get an idea of what was behind Posty, and what he plans for the future.

What is Posty in 140chars?

Posty in a small desktop application which allows browsing/updating your profile on twitter, jaiku, pownce, tumblr, friendfeed, identi.ca.

What makes it different from other cross-posting applications?

Posty has one of the smallest memory footprint. Although Adobe Air does not allow developers to fully manage memory usage, Posty is optimized to use as little memory as possible.
To my knowledge Posty is the only standalone desktop application which supports SIX services and allows a rich browsing experience. For example you can watch videos and pictures right in Posty! Check pownce, tumblr or friendfeeed for an example.
Finally, unlike web applications, Posty encrypts and stores sensible data like passwords on your hard drive, instead of third party servers.

How long did it take to create the initial version?

The first version, which included twitter and jaiku took two months to develop.
Let me say that Posty is a project that I develop during my spare time. So when I say “two months” I mean “the spare time that I had during two months”. I can’t quantify more than that.

Was Adobe Air easy to work with? Does it offer significant advantages?

Adobe Air was pretty easy to work with. Posty has grown as a response to two needs I had: to learn Adobe Air and to save some time in interacting with my online communities.

I think I am on the way I expected to be. One of the main advantages of Adobe Air is the ability of quickly changing the layout of the application. Without getting too technical the VBox, a container to display whatever thing you want vertically, is a great idea. So for initial prototypes it is just perfect.
As you project grows you need some discipline to avoid melting too much the logic and the graphics. For example, after the first prototype (which I confess I did just for my personal use), I redesigned the application along the lines of MVC pattern. So if, by chance, I hit my head and I forget anything about Posty, by looking at the MVC structure of my code I quickly “remember” where to put my hands.

How long has it been live? And is it gaining many users, judging by the good response it’s received?

I released the first version of Posty at the end of April. I remember I didn’t even had a website, so the release was made by attaching the air file to an email message.
Posty is gaining users every day and received a good response. I receive emails of encouragement and suggestion. People are also willing to test beta versions. This is fundamental to me, because I get almost immediate feedback on new features or solved bugs.

Are any of the microblogging services more difficult to integrate with? I noticed it took a couple of tries to verify my Jaiku account for example?

Maybe you did it while Jaiku was updating their servers. Yet Jaiku has not implemented an appropriate api to verify credentials, so I exploit a trick. BTW Jaiku to me has a lot of potential and I expect they extend api support to other functionalities. I didn’t find particular difficulties during the implementation. The testing is often the phase which takes more time. Unfortunately some network rely on servers which are hit every second by hundred thousand requests and your testing can get slow. I remember the “flying whale” days of twitter … testing new functionalities was a nightmare. Same for Pownce some time.
A special mention to Friendfeed, which was the most reliable api service I had to do with. And let me “celebrate” to the tumblr api as the simplest and cleanest and well-documented api I have worked with.
Finally, I think I’ll have some issue with Facebook, which I’ll integrate soon and which is known to be a less “friendly” api for desktop applications.

Are you going to continue simply to ask for donations to monetise Posty? Or would you be tempted to introduce advertising?

At the moment I’ll keep on asking for donations. BTW thanks to those who donated so far and thanks to those who will donate. Even a small donation is precious to me. Also encouragement messages, blog posts and suggestions are considered a donation. So if you like Posty, or have an idea on  how to extend it, just drop me a line. I appreciated it a lot.

Has it raised your profile throughout the internet?

I can’t tell the difference before and after Posty. For sure my online activity has been influenced by the growth of Posty (read less free time for me and more emails to reply to). But the most evident improvement is that it takes much much less time to send my updates/news across different networks and to address the incoming messages/replies. Attempting a measurement I’d say I spend half of the time and save a lot of clicks.
Let me also mention a cognitive aspect. Posty concentrates in a “place” a set of activities (update twitter, check Pownce replies, etc). Wanna do one of those activities? open Posty. Busy doing other stuff? Just close Posty to avoid distractions. Within a browser this border fades and, at least to me, it is easy to interrupt an activity to update/check my twitter, just because I noticed that a tab on twitter was left open (accidentally).
With Posty I feel I am more focused on my current activity.

Have you got more plans for improving Posty?

Yes. I have many items on the todo list: a brighter look and feel, facebook support, improvements on the interaction with the graphical interface. And a special feature which I am planning since a while. But can’t tell more.

What’s your view on cross-posting? Obviously Posty makes it far easier, but do you think cross-posting is possible without it becoming almost like spam? Do you have any tips for users?

First, don’t just ask questions. Many tend to get without giving. I think giving is important. Contribute with ideas, suggestions, whatever you feel it improves things. Second, choose as carefully as possible your friends contacts. It’s not easy to foresee how active a person will be, but if you see that the last 100 updates are about knitting and you hate knitting you shouldn’t click add/follow. Indeed try to find and add people who share some interest with you.
Final tip. Given that the number of friends/contacts is limited try to remove those who are less active, to make room for people more corresponding to you. You should not fear to click remove.

If you had to pick a favourite microblogging/lifestreaming site at gunpoint, which would you pick?

As for the service per se I’d pick Friendfeed, because their servers are very reliable. You might say that the interface is “spartan”, but I like the service and the scenarios it opens.
If we talk about people and responsiveness I’d say twitter and Pownce. Especially on Pownce I get almost immediate replies. Maybe this is because I was a beta tester and I collected many active friends. Of course twitter is still the most used/discussed/crowded service you can think of. And the one I use to stay in touch with the posty community via: http://twitter.com/_posty.

Make sure you don’t miss more interviews, including one with Blippr founders Jonathan C and Chris Heard on Thursday. You can always subscribe to the 140char RSS feed, here.