140Char

A quick post today due to a heavy workload, but I had to mention one of the most interesting visualisations of Twitter I’ve seen in a while at Twitter StreamGraphs.

It’s a third party creation which either lets you see the last 200 tweets containing a search term, or the last 200 tweets by a username.

It’s useful, and it looks great….it’s been created by Jeff Clark, who also created TwitterArcs and TwitterSpectrum.

Simply perfect, and coming from Twitter co-founder Biz Stone (@biz).

Funnily enough, our first Tweet of the Week was from fellow Twitter co-founder Evan Williams!

Special earthquake edition Tweet of the Week.

Tweet of the Week: 3

Tweet of the Week: 2

Tweet of the Week :1

It took me a couple of passes to get the value of Blip.fm as opposed to existing streaming radio online like last.fm. At first, for some reason, it wasn’t running properly and playing each track in turn for me, which didn’t help! But now it’s becoming a great way to discover new music recommended by my friends, even if I normally revert to streaming my last.fm library for longer periods. The two compliment each other is the same way as someone like John Peel complimented by record collection, but I couldn’t always make it through an entire show before some obscure German techno forced me to change radio station.

Blip.fm helps me find new music by effectively allowing users to Twitter with each song they choose, giving it some context, or publicly proclaiming their love for it etc. And I can aggregate these choices into my own list, give ‘props’ to other users for good choices, and filter the overall stream via my friends, just as I would with Twitter.

Where it might give a clue to revenue streams for microblogging is in offering the direct link to buy any track as an MP3 via Amazon. So if I like a particular track or artist, the opportunity to make a quick impulse purchase is always there - and it’s backed up by allowing me to listen to the track based on recommendations by my friends.

The only weakness is that not every track is available, and I need to be aware that I want to listen to this track offline, in my car, on an Ipod, at the time that I’m experiencing it…or be able to find it easily, and at the moment there’s no way to search my Playlist, or add individual songs to my Amazon wishlist.

But if what if this model was more widely applied - to offline magazines and books for example. And to products as well? One Twitter Affiliates scheme which wasn’t tied into a sole retailer, but operated as an aggregation service to allow me to recommend almost anything, and offer a direct link?

It’s probably the quickest and simplest method of monetising the Twitterati. And people can be persuaded to link their recommendations to returns for themselves or even for charity, as something like Squidoo shows.

It would be possible to test the theory if individuals listed book recommendations etc via existing Amazon etc affiliate accounts, but this may lead to confusion and disappointment if it isn’t flagged up as such before an unsuspecting user follows the link - but Twitter and the extra 20 characters could flag referral posts quickly and uniformly.

The only question for me is who tries it first - Twitter, or an enterprising external team? Anyone know a good developer?

If you’re writing about Twitter, Plurk, Pownce, Jaiku, Identi.ca etc, then register an account and spend some time before your article (and ideally afterwards).

Otherwise, and I’m not naming names, but you look like an arse.

As fast as we’re twittering, new applications are appearing! Just last week I suggested to a friend we should work on a system for backing up Twitter information - this week there’s already a choice of two applications.

Tweetake will back up your Friends, Followers, Favourites, Your Tweets, or Everything from your Twitter account. It does warn that you’ll need to exit certain Twitter clients, like Tweetdeck. Within a minute or two, I had an Excel file with 19 days of my last Tweets, and a list of people with their name, id (number in which they joined Twitter), description, location, last status update, avatar location on Twitter’s servers, and whether their updates were protected. The only thing I couldn’t find was an indication of which ones were followers, and which ones were friends. So you really need to export your friends as a separate list.

It’s a nice quick system, but it relies on you regularly backing up your lists. One benefit is you can see how many people are on Twitter within your friends list - mine started with Jack Dorsey and Biz Stone at 12 and 13, and went up to the highest number at 15,160,529, although there were about 20 people with strange id numbers.

Twittersafe, like Tweetake, requires you to sign in with your Twitter username and password. It takes a while to log in, and you’re presented with a red ‘Back Up’ button and a couple of sponsorship adverts. Click to Back Up and everything goes quiet for a while. There’s a blank bar, which I presume should be a status bar. And that seems to be about it.

There claims to be an option to download an Excel copy, and future features will possibly include one-click restoration of your followers, which might be handy. But unless someone else has more success, it’ll have to be Tweetake and manually re-adding people!

What the experts say

Today, Joel Postman posted on corporate twittering at SocialMediaToday He makes some good points - the first being that we should know the site is official and another is that the corporate twitters must be empowered to help the consumers.

My experience of customer service via Twitter

I planned today to follow my previous post about the apparent pointlessness of corporate micro-blogging. One of the things I was going to say was that my experience of corporate twittering is negative. A rep comes back to you and says “what is the problem?” . I waste time replying and that is the last I hear of them. So certainly, if corporate twitters can do something for me, I am persuaded. Otherwise, I don’t think Joel’s suggestions go far enough.

Twitter as crowd sourcing

In the post I had prepared before I read Joel’s article, I was going to liken twittering to crowd sourcing. Crowd sourcing has three important features:

• Anything we do is small, easy and completely repeatable.
• Anything we do is redundant - the show will go on without us.
• Any useful outcome of crowd sourcing could have been generated from any one of the crowd.

Twiitter fits the crowd source model well. When people recount the benefits, they almost always say they get solutions to problems - not from specific people but from anyone who happens to the be listening. Sometimes you get a solution and sometimes you don’t.

Having a customer rep scanning for messages and trying to answer them quickly and effectively is a different model entirely.

Barack Obama’s nifty use of Twitter

Barack Obama’s use of Twitter exploits its broadcast facility. No one answers if you reply with DM! A normal reply takes you in one click to the speech that he is making at the minute. Next to the videocast are four buttons, encouraging you to take action for his campaign in one of four easy clicks. That is a good use of the “minute action” model of crowd sourcing.

Corporate use

I haven’t seen any other corporate use that is any good at all. We may love Twitter, but we won’t be thanked for trying to use it to do what it can’t.

What I would try if I had to!

If I was using Twitter for customer service, I would reply automatically to any Tweet about my company, with a link taking to the customer service line. Then would link up the customer service line to txting, email, DM, Skype, so my customer can communicate quickly with whatever medium they have to hand.

Twitter would come the opposite of ‘broadcast’. It would be a listening post where I can find customers having hassles and move them to a channel where I can help them.

Positive feedback

I might have one rep scanning for Tweet’s that are positive and reply publicly thanking them for the compliment! That should be contagious! It would be a great experiment if any corporate would like to try it?

PS Joel, when will SocialMediaToday fix its comments so we can participate. Notice 0 comments, so it is not just me, I think.

Dan’s Note:

Further to corporate Twitter accounts, there are some which have started working in the way Jo describes, using the likes of Twitter search to monitor for mentions of a company or product and then responding. They include Comcast, Dell, Zappos, Qik. There’s a list of all brands on the Fluent Simplicity blog, and we’re compiling our own list - hopefully building on this by separating the good and bad, and listing case studies which show how Twitter and microblogging should, and shouldn’t be used. You can see the Business Case Studies for microblogging and Twitter here.

Tweetdeck is an Adobe Air desktop application that brings Twitter to the desktop of Mac and PC in the most readable format yet.

Tweetdeck uses column layouts to arrange Tweets however you like. The default columns are All Tweets, Replies, Direct, but Tweetdeck’s functionality allows you to add/remove columns and custom ‘build’ your own columns - even group certain Twitter users to their own column.

It also gives you on screen notifications of new Tweets and incorporates an optional column to display a Twitscoop keyword cloud to show you what the biggest keywords are on Twitter right now.

The interface is sleek and Web 2.0 style. Columns can be resized or rearranged by dragging. You can also Tweet directly from the application of course, and it has built in shorten url functionality and Twitpic.

The only thing I would say it lacks is highlighting of new Tweets, which I greatly appreciate from Socialthing.

I know Friday is the traditional day for a round-up post, but so much happens in the microblogosphere on a daily basis, all the 140char team have been busy, and Monday gives some nice alliteration:

• Some stats from Twitter on how the new SMS rules have affected UK Outbound SMS usage:

• Zygotweet and tweetSMS plan to offer Twitter via SMS in the UK (Via Twitterholics)
• Useful and interesting list and stats for newspapers on Twitter (Well, American ones!).
• Jaiku got hit by a power failure at the data center provider for their web servers earlier today, but is back online.
• Plurk has had some minor design and usability upgrades.
• Pownce has integrated FireEagle, which means all your uploads and messages can now be automatically geo-tagged with your location.
• Tumblr now allows you to search within Tumblelogs.
• And Seesmic has a new and improved search function, and threaded player. The improvements to the player make it more and more a mini-application for your website and blog, which now lets you: -start a new conversation straight from where you are without having to leave the site, -reply to any video in private and not only in public. -post to twitter the link from your reply.

So not too much has happened!

A belated one this week:

They really must dislike social media and digital types in Holland. Hope it wasn’t enforced with pointy sticks!

Later today computer firm Dell is holding a press conference to introduce a new generation of mobility products in San Francisco.

So far, so normal. But what will be interesting is that they will be using Twitter as a mechanism for taking and answering questions from both customers and reporters. (I picked this up via Neville Hobson). As Neville points out, it’s an example of Dell utilising a community they’ve become actively involved in. Just check out @RichardatDell, @TomatDell or search for Dell and you’ll find a number of people.

What’s also good is that they’re not trying to limit the questions to reporters. As an ex-journalist I can see it might be frustrating if your question is buried beneath those of people asking things which might seem banal by comparison - but perhaps there’s a better story and focus in monitoring what is being asked by the consumers, rather than by other reporters?

The Dell Conference takes place at 9am PDT (5pm UK). To ask questions and see responses etc, you’ll need to put them to www.twitter.com/Digital_Nomads. And in a nod to the old-fashioned, Dell will also be blogging about what happens at Direct2Dell.

Hopefully I’ll see you at 5pm, and I’d be interested in hearing what you think of the conference and use of Twitter either here or @badgergravling

In this recent age of the social network explosion, myself and others have identified the need to work to amalgate your activities to one central location to be able to maintain your internet identity namely, your own website.

It is the job of this personal website to act as a central repository for all you social networks and external websites so you aren’t lost over a million, slightly overlapping networks such as Facebook, Twitter, Tumblr, Plurk and so on.

I am just in the process of moving my currently Wordpress powered website over to Tumblr for a few significant (to me) reasons:

• Firstly, it occurred to me that if I ever blogged anything of interest which hit a nerve ‘out there’ then a decent amount of sudden traffic would clean out my bank because of the hosting charges.
• I’m a fan of Wordpress and am always a bit of a control freak and felt inadequate if I didn’t host and fully run my own website. I’ve gotten over this a bit and feel that in this day and age, such website pride not needed. Also noting that plenty of web guru’s don’t host their own sites helped.
• Wordpress updates always give me chills and they are needed airly often. I have had upgrades go BADLY wrong before, with all posts having to be manually re-entered.
• Like moving to Mac, I wanted to have my blog just work and remove some of the temptation to fiddle with it all the time.
• I wanted something more streamline and neat.

And then there’s my main reasons..

I’ve had my Tumblr account for some time and wasn’t quite sure about the concept. It provides micro-blogging, of a sort, but where post types are defined into text, photo, link, quote, chat, audio, video. Each of these types has a pre-defined style applied to it meaning it makes it easy to quickly post different types of content that looks nice and the main template can be fully customised with HTML.

Tumblr can seem a bit backwards on first glance, especially when coming from a full blogging platform like Wordpress. There are no categories as such, no ‘pages’ (static posts outside of the blog/date system) and the only real navigation comes as PREV and NEXT pagination. But a system as Tumblr shines when you embrace the format - it’s meant a blog - a date ordered, ongoing series of updates from a personal point of view. The one-page, single list layout that is Tumblr gives a great blog format. It means, like a blog, the main emphasis is about what it going on now and the Tumblr ‘dashboard’ gives you the means to quickly post content with little other thought.

Tumblr also provides domain customising so that you CAN have the Tumblr blog using your own mydomain.com address.

Archiving on Tumblr is handled in a unique way. Posts are date organised on a page in a grid layout with actual post thumbnails of the posts you have made.

Tags have recently been introduced but unlike Wordpress, there aren’t any functions to have all those tags listed in a sidebar or anything. BUT apply a tag to a post automatically makes a url of it, so that a posts tagged personal, can then be accessed in date order via yourname.tumblr.com/tagged/personal meaning you could manually add a tag list if, like me, you have a fixed tag list, defined in advance.

But still the main reason to switch a whole website to something like Tumblr is that rather than your main website being a hub for other networks you use, it means that your website IS one of those networks. It means your website ITSELF can be added as a friend rather than giving someone your username for a particular social network and having the friend have to go off to that other site and add you.

This is technically where MySpace was so far ahead but most of us didn’t realise because it was/is so poorly implemented.

Having this setup means that the potential for self-promotion is greatly increased as your website is inside a network.

If only Twitter gave this functionality - image it: your twitter profile page WAS your website with custom HTML etc..?

There’s been quite a lot of coverage over Malware arriving on Twitter, rather than just irritating spam. A link to a pornographic film prompts you to download a new version of Adobe Flash - which is actually a downloader containing 10 banking Trojans disguised as MP3s. There’s loads more details, here. So, as with any other email or weblink from someone you don’t know, treat links as suspicious - and downloads doubly so. If not more!

On a brighter note, I’ve made some updates to the Tools page to include some new additions, such as sites like Globme, Blippr and Beemood. Plus more tools like Phweet and Posty. There are loads more than need adding shortly, and we’re speaking with the creators of some of them to get more information on the how, why, and what next for the most popular, most interesting and most useful of the bunch.