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A Twitter account is worth $1000+

Dan Thornton | June 6, 2008

Well, a twitter account is worth $1002.01 if you’re Ian Schaefer, the CEO of Interactive Marketing agency Deep Focus, and the person currently auctioning a one-month sponsorship of his Twitter page and profile.

What you get for your cash is:

  • Background image of your choice on Ian’s profile page, and the replacement of his profile photo with your image.
  • Brand representation in 8-10 outbound ‘tweets’ per day.
  • Coverage of the experience on his blog.

The money raised is going to charity, but possibly the most interesting part of the experiment is Ian’s motivation: “Someone’s got to figure out some kind of business model with Twitter. And I’d rather be part of the solution.”

It’s the same thinking which has seen Tweeple start selling individual posts, and hypothesizing about how Twitter can use the extra 20 characters for mobile (160 characters is the limit).

There’s still 18 hours left on the auction at the time of writing, so by tomorrow night we’ll see how much a Twitter account is worth. You can watch the ebay auction, here.

And, for the record, Ian’s got 495 followers, which leaves me wondering how much cash I could raise with my 600? ;)

Categories
Advertising, Monetising, Sponsorship
Tags
Advertising, ebay auction, ian schaefer, Monetising, revenue, Sponsorship, Twitter
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2 responses

[...] in June 2008, Ian Schaefer auctioned his Twitter profile

140Char » Is Twittad just a fad? | September 2, 2008

[...] in June 2008, Ian Schaefer auctioned his Twitter profile page background for charity. Fast forward to September 2008, and there’s now a way for you to find [...]

[...] for people experimenting with making money from microblogging. I’ve

140Char » Making money with Twitter backgrounds | November 19, 2008

[...] for people experimenting with making money from microblogging. I’ve previously written about individuals auctioning their Twitter profiles for charity and raising $1002, and also advertising service Twittad, which allows advertisers to place adverts [...]

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